| Serial Number | 88594741 |
| Word Mark | DRAGFACTOR |
| Filing Date | Tuesday, August 27, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 3, 2020 |
| Registration Number | 6191063 |
| Registration Date | Tuesday, November 3, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 9, 2020 |
| Pseudo Mark | DRAG FACTOR |
| Goods and Services | Providing source code programs and software products, namely, providing temporary use of non-downloadable cloud based software application and Platform as a service (PAAS) featuring computer software platforms, all for tracking and analyzing digital, electronic, wireless, and online user and engagement traffic related to advertising spend, for management of and optimization of expenditures and returns related to the aforesaid advertising spend, and for verifying and crediting sources of the aforesaid advertising spend; Cloud computing services, namely, computer software consulting services in the field of advertising on linear and streaming television where the cloud computing is used for tracking and analyzing digital, electronic, wireless, and online user and engagement traffic related to advertising spend, for management of and optimization of expenditures and returns related to the aforesaid advertising spend, and for verifying and crediting sources of the aforesaid advertising spend; providing source code programs and software products, namely, providing temporary use of non-downloadable computer software for tracking and analyzing digital, electronic, wireless, and online user and engagement traffic related to advertising spend, for management of and optimization of expenditures and returns related to the aforesaid advertising spend, and for verifying and crediting sources of the aforesaid advertising spend |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 10, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, August 27, 2019 |
| First Use In Commerce Date | Sunday, August 30, 2020 |
| Party Name | Tatari Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94105 |
| Party Name | Tatari Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94105 |
| Party Name | Tatari Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94105 |
| Event Date | Event Description |
| Friday, August 30, 2019 | NEW APPLICATION ENTERED |
| Tuesday, September 10, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 27, 2019 | ASSIGNED TO EXAMINER |
| Friday, December 6, 2019 | NON-FINAL ACTION WRITTEN |
| Friday, December 6, 2019 | NON-FINAL ACTION E-MAILED |
| Friday, December 6, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 23, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 23, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 23, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 6, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 20, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 9, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 9, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 4, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Sunday, August 30, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, September 15, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Sunday, August 30, 2020 | USE AMENDMENT FILED |
| Wednesday, September 16, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, September 28, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, September 29, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 3, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Friday, May 5, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, May 5, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, May 5, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, May 5, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, October 16, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, October 16, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, October 16, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 3, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |