DQ REWARDS Trademark

Trademark Overview


On Wednesday, October 19, 2022, a trademark application was filed for DQ REWARDS with the United States Patent and Trademark Office. The USPTO has given the DQ REWARDS trademark a serial number of 97638953. The federal status of this trademark filing is REGISTERED as of Tuesday, May 2, 2023. This trademark is owned by American Dairy Queen Corporation. The DQ REWARDS trademark is filed in the Advertising, Business and Retail Services and Restaurant & Hotel Services categories with the following description:

Administration of a customer loyalty program which provides coupons and awards for members

Restaurant services; Take-out restaurant services
dq rewards

General Information


Serial Number97638953
Word MarkDQ REWARDS
Filing DateWednesday, October 19, 2022
Status700 - REGISTERED
Status DateTuesday, May 2, 2023
Registration Number7045000
Registration DateTuesday, May 2, 2023
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 13, 2022

Trademark Statements


Description of MarkThe mark consists of the italicized letters "DQ" in white stylized font in a red ellipse with a gold curved arc along the top of the ellipse and a blue curved arc along the bottom of the ellipse. To the right of the ellipse is the word "REWARDS" in blue stylized font with the image of a spoon formed by the negative space inside the letter "D".
Pseudo MarkDAIRY QUEEN REWARDS
Indication of Colors claimedThe color(s) red, blue, gold and white is/are claimed as a feature of the mark.
Goods and ServicesAdministration of a customer loyalty program which provides coupons and awards for members
Goods and ServicesRestaurant services; Take-out restaurant services
Disclaimer with Predetermined Text"REWARDS"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, November 3, 2022
Primary Code035
First Use Anywhere DateWednesday, February 1, 2023
First Use In Commerce DateWednesday, February 1, 2023

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, November 3, 2022
Primary Code043
First Use Anywhere DateWednesday, February 1, 2023
First Use In Commerce DateWednesday, February 1, 2023

Trademark Owner History


Party NameAmerican Dairy Queen Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBloomington, MN 55437

Party NameAmerican Dairy Queen Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBloomington, MN 55437

Party NameAmerican Dairy Queen Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBloomington, MN 55437

Trademark Events


Event DateEvent Description
Friday, May 5, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, May 5, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 5, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 5, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 5, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, May 2, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, May 2, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, March 28, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, March 27, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sunday, March 5, 2023STATEMENT OF USE PROCESSING COMPLETE
Wednesday, February 15, 2023USE AMENDMENT FILED
Sunday, March 5, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, February 15, 2023TEAS STATEMENT OF USE RECEIVED
Tuesday, February 7, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 13, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 13, 2022PUBLISHED FOR OPPOSITION
Wednesday, November 23, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, November 9, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 9, 2022EXAMINER'S AMENDMENT ENTERED
Wednesday, November 9, 2022NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, November 9, 2022EXAMINERS AMENDMENT E-MAILED
Wednesday, November 9, 2022EXAMINERS AMENDMENT -WRITTEN
Monday, November 7, 2022ASSIGNED TO EXAMINER
Friday, November 4, 2022NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, November 3, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, October 22, 2022NEW APPLICATION ENTERED