DON'T LOOK AWAY Trademark

Trademark Overview


On Thursday, October 13, 2016, a trademark application was filed for DON'T LOOK AWAY with the United States Patent and Trademark Office. The USPTO has given the DON'T LOOK AWAY trademark a serial number of 87201813. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 5, 2024. This trademark is owned by Mary Kay Inc.. The DON'T LOOK AWAY trademark is filed in the Paper & Printed Material Products category with the following description:

Brochures about domestic violence and abuse of women and children; Columns on the subject of domestic violence and abuse of women and children; Informational flyers featuring domestic violence and abuse of women and children; Leaflets about domestic violence and abuse of women and children; Magazines in the field of domestic violence and abuse of women and children; Newsletters in the field of domestic violence and abuse of women and children; Newspapers in the field of domestic violence and abuse of women and children; Pamphlets in the field of domestic violence and abuse of women and children; Printed books in the field of domestic violence and abuse of women and children; Printed informational cards in the field of domestic violence and abuse of women and children
don't look away

General Information


Serial Number87201813
Word MarkDON'T LOOK AWAY
Filing DateThursday, October 13, 2016
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 5, 2024
Registration Number5226830
Registration DateTuesday, June 20, 2017
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 4, 2017

Trademark Statements


Description of MarkThe mark consists of a quadrilateral design with stylized wording "DON'T LOOK AWAY", where the "o" letters in the word "look" are in the shape of hearts.
Goods and ServicesBrochures about domestic violence and abuse of women and children; Columns on the subject of domestic violence and abuse of women and children; Informational flyers featuring domestic violence and abuse of women and children; Leaflets about domestic violence and abuse of women and children; Magazines in the field of domestic violence and abuse of women and children; Newsletters in the field of domestic violence and abuse of women and children; Newspapers in the field of domestic violence and abuse of women and children; Pamphlets in the field of domestic violence and abuse of women and children; Printed books in the field of domestic violence and abuse of women and children; Printed informational cards in the field of domestic violence and abuse of women and children
Pseudo MarkDO NOT LOOK AWAY
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 5, 2024
Primary Code016
First Use Anywhere DateMonday, October 1, 2012
First Use In Commerce DateMonday, October 1, 2012

Trademark Owner History


Party NameMary Kay Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAddison, TX 75001

Party NameMary Kay Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAddison, TX 75001

Party NameMary Kay Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAddison, TX 75001

Trademark Events


Event DateEvent Description
Friday, January 5, 2024CANCELLED SEC. 8 (6-YR)
Monday, June 20, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, June 20, 2017REGISTERED-PRINCIPAL REGISTER
Tuesday, April 4, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 4, 2017PUBLISHED FOR OPPOSITION
Wednesday, March 15, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 28, 2017LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, February 16, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, February 14, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, February 14, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 14, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, December 2, 2016COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION ENTERED
Friday, December 2, 2016ASSIGNED TO LIE
Thursday, December 1, 2016NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Thursday, December 1, 2016EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Thursday, December 1, 2016EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Sunday, November 27, 2016ASSIGNED TO EXAMINER
Wednesday, October 19, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, October 18, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, October 17, 2016NEW APPLICATION ENTERED