DON'T LOOK AWAY Trademark

Trademark Overview

On Thursday, October 13, 2016, a trademark application was filed for DON'T LOOK AWAY with the United States Patent and Trademark Office. The USPTO has given the DON'T LOOK AWAY trademark a serial number of 87201738. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, December 14, 2023. This trademark is owned by Mary Kay Inc.. The DON'T LOOK AWAY trademark is filed in the Advertising, Business and Retail Services category with the following description:

Promoting public awareness of environmental issues, domestic violence, and cancers affecting women and children
don't look away

General Information

Serial Number87201738
Word MarkDON'T LOOK AWAY
Filing DateThursday, October 13, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, December 14, 2023
Registration Number5226828
Registration DateTuesday, June 20, 2017
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 4, 2017

Trademark Statements

Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of a quadrilateral design with the stylized wording "DON'T LOOK AWAY", where the "o" letters in the word "look" are in the shape of hearts.
Goods and ServicesPromoting public awareness of environmental issues, domestic violence, and cancers affecting women and children
Pseudo MarkDO NOT LOOK AWAY

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, October 18, 2016
Primary Code035
First Use Anywhere DateMonday, October 1, 2012
First Use In Commerce DateMonday, October 1, 2012

Trademark Owner History

Party NameMary Kay Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAddison, TX 75001
US
Party NameMary Kay Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAddison, TX 75001
US
Party NameMary Kay Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAddison, TX 75001
US

Trademark Events

Event DateEvent Description
Monday, October 17, 2016NEW APPLICATION ENTERED
Tuesday, October 18, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 19, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Sunday, November 27, 2016ASSIGNED TO EXAMINER
Thursday, December 1, 2016EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Thursday, December 1, 2016EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Thursday, December 1, 2016NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Friday, December 2, 2016ASSIGNED TO LIE
Friday, December 2, 2016COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION ENTERED
Tuesday, February 14, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 14, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 14, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 16, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, February 28, 2017LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, March 15, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 4, 2017PUBLISHED FOR OPPOSITION
Tuesday, April 4, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 20, 2017REGISTERED-PRINCIPAL REGISTER
Monday, June 20, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, June 19, 2023TEAS SECTION 8 & 15 RECEIVED
Thursday, December 14, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, December 14, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, December 14, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, June 20, 2026COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Related Keywords

away look cancers affecting women children violence domestic public awareness environmental issues