| Serial Number | 87201738 |
| Word Mark | DON'T LOOK AWAY |
| Filing Date | Thursday, October 13, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, December 14, 2023 |
| Registration Number | 5226828 |
| Registration Date | Tuesday, June 20, 2017 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 4, 2017 |
| Description of Mark | The mark consists of a quadrilateral design with the stylized wording "DON'T LOOK AWAY", where the "o" letters in the word "look" are in the shape of hearts. |
| Pseudo Mark | DO NOT LOOK AWAY |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Promoting public awareness of environmental issues, domestic violence, and cancers affecting women and children |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 18, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, October 1, 2012 |
| First Use In Commerce Date | Monday, October 1, 2012 |
| Party Name | Mary Kay Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Addison, TX 75001 |
| Party Name | Mary Kay Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Addison, TX 75001 |
| Party Name | Mary Kay Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Addison, TX 75001 |
| Event Date | Event Description |
| Thursday, December 14, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, December 14, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, December 14, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, June 19, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, June 20, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, June 20, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 4, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 4, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 15, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 28, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, February 16, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 14, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, February 14, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 14, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 2, 2016 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION ENTERED |
| Friday, December 2, 2016 | ASSIGNED TO LIE |
| Thursday, December 1, 2016 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Thursday, December 1, 2016 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Thursday, December 1, 2016 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Sunday, November 27, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, October 19, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, October 18, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, October 17, 2016 | NEW APPLICATION ENTERED |