DONGFANGZHENXUAN Trademark
Trademark Overview
On Wednesday, January 18, 2023, a trademark application was filed for DONGFANGZHENXUAN with the United States Patent and Trademark Office. The USPTO has given the DONGFANGZHENXUAN trademark a serial number of 79373466. The federal status of this trademark filing is REGISTERED as of Tuesday, August 20, 2024. This trademark is owned by Beijing New Oriental Xuncheng Network Technology Co., Ltd. The DONGFANGZHENXUAN trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Hand Tool Products, Musical Instrument Products, Paper & Printed Material Products, Leather Products, Houseware & Glass Products, Fabrics & Textile Products, Clothing & Apparel Products, Lace, Ribbons, Embroidery & Fancy Goods, Toys & Sporting Goods Products, Meat & Processed Food Products, Staple Food Products, Natural Agricultural Products, Light Beverage Products, Wines & Spirits, Advertising, and Business and Retail Services categories with the following description:
Nuts, prepared; salted vegetables; salted egg; bacon; milk products excluding ice cream, ice milk, and frozen yogurt; dried shellfish; dried edible mushroom; dried shrimps; preserved jellyfish body; dried whelk meat; ham; milk; charcuterie; meat; meat jellies; meat extracts; broth; broth concentrates; meat, tinned; fruit, preserved; vegetables, preserved; dried shrimp floss; dried clam meat; eggs; dried razor clam; beancurd products being tofu; jellies for food, other than confectionery; cocoa butter for food; edible fats; edible birds' nests; fish, not live; dried fish floss; processed shark's fin; dried fish
Preparations for making non-alcoholic fruit-flavored beverages; cola beverages; beer; non-alcoholic fruit extracts for use in the preparation of beverages; vegetable drink; aerated water; mineral water beverages; soda water; must; soy-based drinks, other than milk substitutes
Animal foodstuffs; nuts, fresh; fruit, fresh; garden herbs, fresh; vegetables, fresh; live plants; plant seeds; live animals; flowers, natural; unprocessed grains for eating; fodder
Whisky; aperitifs; fruit extracts, alcoholic; sake; arrack; baijiu being a Chinese distilled alcoholic beverage; rice alcohol; wine; alcoholic beverages, except beer; yellow rice wine
Household linen; bed linen; tablecloths, not of paper; felt; sleeping bags; wall hangings of textile; towels of textile; fabrics for textile use; quilts; cotton fabrics reinforced with metal fibres
Ice skates; machines for physical exercises; ornaments for Christmas trees, except illumination articles and confectionery; archery implements; shin guards being sports articles; knee guards being sports articles; chess sets; baseball gloves; board games; parlour games; plush toys; in-line roller skates; playing balls; fishing tackle; body-training apparatus
Musical instruments; cases for musical instruments; buccins being trumpets; horsehair for bows for musical instruments; wooden knocker musical instruments; tuning hammers; Chinese flute membranes; spring tube musical instrument; pianos; skins for drums
Pruning scissors; swords; scissors; hand-operated food processor; hand-operated cutting tools; apparatus for destroying plant parasites, hand-operated, namely, cultivators; fullers being hand tools; knife sharpeners; sharpening instruments, namely, sharpening steels; graving tools being hand tools; table cutlery, namely, knives, forks and spoons
Cosmetics for animals; cosmetics; potpourris; non-medicated hand soap; dish detergents; dentifrices; abrasive cleaning preparations; air fragrancing preparations; non-medicated soaps; shoe polish; essential oils
Traditional Chinese medicinal preparations, namely, Chinese traditional medicinal herbs; ginseng for medical purposes; medicines for human purposes, namely, medicines for intestinal disorders; depuratives for the body; dietetic beverages adapted for medical use; dietetic foods adapted for medical use; food for babies; pesticides; disinfectant wipes; dental lacquer; tonics being medicinal drinks
Underwear; underpants; scarfs; hats; gloves being clothing; shawls; clothing, namely, shirts, pants, sweaters; sleep masks; pajamas; foundation garment girdles; hosiery; shoes; neckties
Sales promotion for others; purchasing and procurement services, namely, procuring of contracts for others for the purchase of goods and labor contracting services; provision of an online marketplace for buyers and sellers of goods and services; presentation of goods on communication media, for retail purposes; business management assistance; import and export agency services; marketing services; advertising services; commercial administration of the licensing of the goods and services of others; retail store services for pharmaceutical, veterinary and sanitary preparations and medical supplies
Mangers for animals; cosmetic utensils, namely, cosmetic brushes; trash cans for household purposes; pet feeding bowls; litter trays for pets; indoor terrariums being vivariums; containers for household or kitchen use; insect traps; washing boards; racks for drying clothes; combs; crystal handicraft being works of art of crystal; Non-electric carpet sweepers, floor sweepers and crumb sweepers; perfume burners; flat-iron stands; toothbrushes; toothpicks; porcelain ware, namely, porcelain mugs; precious metal household containers; liqueur sets comprised of cocktail glasses and cocktail shakers; thermally insulated containers for food; birdcages
Numerals or letters being marking pins for marking linen; artificial flowers; false hair; heat adhesive patches for decoration of textile articles being haberdashery; buttons; lace trimmings; trimmings for clothing; needles; sewing boxes; shoe trimmings
Freeze-dried dishes with main ingredient being rice; cereal-based snack food; ice cubes; ice cream; burritos; leaven being food leavening agents; cocoa-based beverages; coffee; chocolate sauce; chocolate-based beverages; instant rice; pizzas; confectionery, namely, candy and chocolate; boxed lunches consisting primarily of rice, with added meat, fish or vegetables; sugar; tea; honey; condiments, namely, chili oil; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; soya sauce; vinegar; fermented glutinous rice; essences for foodstuffs, except etheric essences and essential oils, namely, coffee essences; starch for food; cooking salt; shrimp sauce
Writing instruments; plastic film for wrapping; wrapping paper; toilet paper; printed non-fiction books on a variety of topics; printed fiction books on a variety of topics; printed matter, namely, printed calendars; tissues of paper for removing make-up; lithographic works of art; printed teaching materials except apparatus in the field of math; teaching aid for maths, namely, printed teaching tiles; stationery; gummed cloth for stationery purposes; printed periodicals in the field of music; printed posters; pen; paper; face towels of paper; table linen of paper; towels of paper; placards of paper or cardboard; drawing materials, namely, pencils, drawing paper
Umbrellas; backpacks, book bags, sports bags, bum bags, and handbags; bags being envelopes and pouches of leather, for packaging; leather, unworked or semi-worked; trimmings of leather for furniture; valises; walking sticks; leather thongs for fastening or securing items; rucksacks; harness fittings
General Information
| Serial Number | 79373466 |
| Word Mark | DONGFANGZHENXUAN |
| Filing Date | Wednesday, January 18, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 20, 2024 |
| Registration Number | 7477255 |
| Registration Date | Tuesday, August 20, 2024 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, June 4, 2024 |
Trademark Statements
| Goods and Services | Nuts, prepared; salted vegetables; salted egg; bacon; milk products excluding ice cream, ice milk, and frozen yogurt; dried shellfish; dried edible mushroom; dried shrimps; preserved jellyfish body; dried whelk meat; ham; milk; charcuterie; meat; meat jellies; meat extracts; broth; broth concentrates; meat, tinned; fruit, preserved; vegetables, preserved; dried shrimp floss; dried clam meat; eggs; dried razor clam; beancurd products being tofu; jellies for food, other than confectionery; cocoa butter for food; edible fats; edible birds' nests; fish, not live; dried fish floss; processed shark's fin; dried fish |
| Goods and Services | Preparations for making non-alcoholic fruit-flavored beverages; cola beverages; beer; non-alcoholic fruit extracts for use in the preparation of beverages; vegetable drink; aerated water; mineral water beverages; soda water; must; soy-based drinks, other than milk substitutes |
| Goods and Services | Animal foodstuffs; nuts, fresh; fruit, fresh; garden herbs, fresh; vegetables, fresh; live plants; plant seeds; live animals; flowers, natural; unprocessed grains for eating; fodder |
| Goods and Services | Whisky; aperitifs; fruit extracts, alcoholic; sake; arrack; baijiu being a Chinese distilled alcoholic beverage; rice alcohol; wine; alcoholic beverages, except beer; yellow rice wine |
| Goods and Services | Household linen; bed linen; tablecloths, not of paper; felt; sleeping bags; wall hangings of textile; towels of textile; fabrics for textile use; quilts; cotton fabrics reinforced with metal fibres |
| Goods and Services | Ice skates; machines for physical exercises; ornaments for Christmas trees, except illumination articles and confectionery; archery implements; shin guards being sports articles; knee guards being sports articles; chess sets; baseball gloves; board games; parlour games; plush toys; in-line roller skates; playing balls; fishing tackle; body-training apparatus |
| Goods and Services | Musical instruments; cases for musical instruments; buccins being trumpets; horsehair for bows for musical instruments; wooden knocker musical instruments; tuning hammers; Chinese flute membranes; spring tube musical instrument; pianos; skins for drums |
| Goods and Services | Pruning scissors; swords; scissors; hand-operated food processor; hand-operated cutting tools; apparatus for destroying plant parasites, hand-operated, namely, cultivators; fullers being hand tools; knife sharpeners; sharpening instruments, namely, sharpening steels; graving tools being hand tools; table cutlery, namely, knives, forks and spoons |
| Goods and Services | Cosmetics for animals; cosmetics; potpourris; non-medicated hand soap; dish detergents; dentifrices; abrasive cleaning preparations; air fragrancing preparations; non-medicated soaps; shoe polish; essential oils |
| Goods and Services | Traditional Chinese medicinal preparations, namely, Chinese traditional medicinal herbs; ginseng for medical purposes; medicines for human purposes, namely, medicines for intestinal disorders; depuratives for the body; dietetic beverages adapted for medical use; dietetic foods adapted for medical use; food for babies; pesticides; disinfectant wipes; dental lacquer; tonics being medicinal drinks |
| Goods and Services | Underwear; underpants; scarfs; hats; gloves being clothing; shawls; clothing, namely, shirts, pants, sweaters; sleep masks; pajamas; foundation garment girdles; hosiery; shoes; neckties |
| Goods and Services | Sales promotion for others; purchasing and procurement services, namely, procuring of contracts for others for the purchase of goods and labor contracting services; provision of an online marketplace for buyers and sellers of goods and services; presentation of goods on communication media, for retail purposes; business management assistance; import and export agency services; marketing services; advertising services; commercial administration of the licensing of the goods and services of others; retail store services for pharmaceutical, veterinary and sanitary preparations and medical supplies |
| Goods and Services | Mangers for animals; cosmetic utensils, namely, cosmetic brushes; trash cans for household purposes; pet feeding bowls; litter trays for pets; indoor terrariums being vivariums; containers for household or kitchen use; insect traps; washing boards; racks for drying clothes; combs; crystal handicraft being works of art of crystal; Non-electric carpet sweepers, floor sweepers and crumb sweepers; perfume burners; flat-iron stands; toothbrushes; toothpicks; porcelain ware, namely, porcelain mugs; precious metal household containers; liqueur sets comprised of cocktail glasses and cocktail shakers; thermally insulated containers for food; birdcages |
| Goods and Services | Numerals or letters being marking pins for marking linen; artificial flowers; false hair; heat adhesive patches for decoration of textile articles being haberdashery; buttons; lace trimmings; trimmings for clothing; needles; sewing boxes; shoe trimmings |
| Goods and Services | Freeze-dried dishes with main ingredient being rice; cereal-based snack food; ice cubes; ice cream; burritos; leaven being food leavening agents; cocoa-based beverages; coffee; chocolate sauce; chocolate-based beverages; instant rice; pizzas; confectionery, namely, candy and chocolate; boxed lunches consisting primarily of rice, with added meat, fish or vegetables; sugar; tea; honey; condiments, namely, chili oil; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; soya sauce; vinegar; fermented glutinous rice; essences for foodstuffs, except etheric essences and essential oils, namely, coffee essences; starch for food; cooking salt; shrimp sauce |
| Goods and Services | Writing instruments; plastic film for wrapping; wrapping paper; toilet paper; printed non-fiction books on a variety of topics; printed fiction books on a variety of topics; printed matter, namely, printed calendars; tissues of paper for removing make-up; lithographic works of art; printed teaching materials except apparatus in the field of math; teaching aid for maths, namely, printed teaching tiles; stationery; gummed cloth for stationery purposes; printed periodicals in the field of music; printed posters; pen; paper; face towels of paper; table linen of paper; towels of paper; placards of paper or cardboard; drawing materials, namely, pencils, drawing paper |
| Goods and Services | Umbrellas; backpacks, book bags, sports bags, bum bags, and handbags; bags being envelopes and pouches of leather, for packaging; leather, unworked or semi-worked; trimmings of leather for furniture; valises; walking sticks; leather thongs for fastening or securing items; rucksacks; harness fittings |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 008 - Hand tools and implements (hand-operated); cutlery; side arms; razors. |
| US Class Codes | 023, 028, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 008 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 015 - Musical instruments. |
| US Class Codes | 002, 021, 036 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 015 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 024 - Textiles and textile goods, not included in other classes; beds and table covers. |
| US Class Codes | 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 024 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 026 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 031 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 7, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Beijing New Oriental Xuncheng Network Technology Co., Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | CN |
| Party Name | Beijing New Oriental Xuncheng Network Technology Co., Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | CN |
| Party Name | Beijing New Oriental Xuncheng Network Technology Co., Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | CN |
Trademark Events
| Event Date | Event Description |
| Thursday, July 6, 2023 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, July 7, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 11, 2023 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, October 17, 2023 | ASSIGNED TO EXAMINER |
| Monday, October 23, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 24, 2023 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Saturday, October 28, 2023 | REFUSAL PROCESSED BY MPU |
| Saturday, October 28, 2023 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Wednesday, November 22, 2023 | REFUSAL PROCESSED BY IB |
| Friday, April 26, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, April 26, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 26, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 29, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 15, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 4, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 4, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 20, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 20, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
