DON NOVO FAMILY TRADITION SINCE 1953 Trademark
Trademark Overview
On Thursday, January 29, 2026, a trademark application was filed for DON NOVO FAMILY TRADITION SINCE 1953 with the United States Patent and Trademark Office. The USPTO has given the DON NOVO FAMILY TRADITION SINCE 1953 trademark a serial number of 99622727. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Monday, June 1, 2026. This trademark is owned by DON NOVO & SON, INC.. The DON NOVO FAMILY TRADITION SINCE 1953 trademark is filed in the Meat & Processed Food Products category with the following description:
Ham; Ribs; Pork; Sausages; Mortadella; Chorizo; Pork rinds; Lard
General Information
| Serial Number | 99622727 |
| Word Mark | DON NOVO FAMILY TRADITION SINCE 1953 |
| Filing Date | Thursday, January 29, 2026 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Monday, June 1, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | DON NOVO FAMILY TRADITION SINCE ONE THOUSAND NINE HUNDRED FIFTY THREE |
| Pseudo Mark | DON NOVO FAMILY TRADITION SINCE NINETEEN FIFTY THREE |
| Description of Mark | The mark consists of a circular medallion design containing a photographic portrait of a smiling man wearing a suit and tie. Surrounding the portrait is a concentric circular border. Superimposed across the lower portion of the circular medallion is the stylized wording “Don Novo”, with the word “Don” appearing in smaller lettering to the left and the word “Novo” appearing in larger, decorative lettering to the right.Flanking the circular medallion on both the left and right sides are two mirrored, upright heraldic lions standing on their hind legs and facing inward, each with raised forepaws appearing to support or touch the circular border. Beneath the medallion and lions is a flowing ribbon or banner design in black and white. Centered on the banner is the phrase “Family Tradition Since 1953” in cursive-style lettering. |
| Goods and Services | Ham; Ribs; Pork; Sausages; Mortadella; Chorizo; Pork rinds; Lard |
| Pseudo Mark | DON NOVO FAMILY TRADITION SINCE ONE NINE FIVE THREE |
| NOT AVAILABLE | "FAMILY TRADITION SINCE 1953" |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 29, 2026 |
| Primary Code | 029 |
| First Use Anywhere Date | Monday, January 1, 2007 |
| First Use In Commerce Date | Monday, January 1, 2007 |
Trademark Owner History
| Party Name | DON NOVO & SON, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Miami, FL 33147
US |
Trademark Events
| Event Date | Event Description |
| Thursday, January 29, 2026 | NEW APPLICATION ENTERED |
| Thursday, January 29, 2026 | APPLICATION FILING RECEIPT MAILED |
| Sunday, May 24, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, May 24, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, May 28, 2026 | ASSIGNED TO EXAMINER |
| Monday, June 1, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, June 1, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, June 1, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, June 1, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, June 1, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Monday, June 1, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Monday, June 1, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 1, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
