| Serial Number | 99095193 |
| Word Mark | DOING WHAT? |
| Filing Date | Thursday, March 20, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 20, 2026 |
| Registration Number | 8107222 |
| Registration Date | Tuesday, January 20, 2026 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 2, 2025 |
| Goods and Services | Cosmetics; Functional cosmetics being non-medicated skin care preparations; Make-up foundation; Cosmetic preparations for skin care; Eye make-up; Perfume; Cushion foundation for cosmetic use; Sun block; Hair care preparations; Gels and oils for cosmetic purposes; Lip balm; Lipstick; Nail polish; Cosmetic facial masks; Body creams; Non-medicated toiletry preparations; Shampoos; Cosmetics for massage; Beauty care cosmetics; Cleaning preparations |
| Pseudo Mark | DOING WHAT |
| Description of Mark | The mark consists of the literal element DOING situated above the literal element WHAT, with a bar over the “O” and an image of a question mark located to the right of the literal element WHAT. A circle design contains the top part of the question mark, with a shaded circle appearing outside the dot forming the lower part of the question mark design. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 20, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Doing What Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Seoul 06065 KR |
| Party Name | Doing What Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Seoul 06065 KR |
| Party Name | Doing What Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Seoul 06065 KR |
| Event Date | Event Description |
| Thursday, March 20, 2025 | NEW APPLICATION ENTERED |
| Thursday, March 20, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, August 6, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 7, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, August 20, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, August 27, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, August 27, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, August 27, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, October 27, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, October 27, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, October 27, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 26, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 2, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 2, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 20, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 20, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |