DOING WHAT? Trademark

Trademark Overview


On Thursday, March 20, 2025, a trademark application was filed for DOING WHAT? with the United States Patent and Trademark Office. The USPTO has given the DOING WHAT? trademark a serial number of 99095193. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, December 2, 2025. This trademark is owned by Doing What Inc.. The DOING WHAT? trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics; Functional cosmetics being non-medicated skin care preparations; Make-up foundation; Cosmetic preparations for skin care; Eye make-up; Perfume; Cushion foundation for cosmetic use; Sun block; Hair care preparations; Gels and oils for cosmetic purposes; Lip balm; Lipstick; Nail polish; Cosmetic facial masks; Body creams; Non-medicated toiletry preparations; Shampoos; Cosmetics for massage; Beauty care cosmetics; Cleaning preparations
doing what?

General Information


Serial Number99095193
Word MarkDOING WHAT?
Filing DateThursday, March 20, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, December 2, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 2, 2025

Trademark Statements


Goods and ServicesCosmetics; Functional cosmetics being non-medicated skin care preparations; Make-up foundation; Cosmetic preparations for skin care; Eye make-up; Perfume; Cushion foundation for cosmetic use; Sun block; Hair care preparations; Gels and oils for cosmetic purposes; Lip balm; Lipstick; Nail polish; Cosmetic facial masks; Body creams; Non-medicated toiletry preparations; Shampoos; Cosmetics for massage; Beauty care cosmetics; Cleaning preparations
Pseudo MarkDOING WHAT
Description of MarkThe mark consists of the literal element DOING situated above the literal element WHAT, with a bar over the “O” and an image of a question mark located to the right of the literal element WHAT. A circle design contains the top part of the question mark, with a shaded circle appearing outside the dot forming the lower part of the question mark design.

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, March 20, 2025
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDoing What Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSeoul 06065
KR

Party NameDoing What Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSeoul 06065
KR

Trademark Events


Event DateEvent Description
Thursday, March 20, 2025NEW APPLICATION ENTERED
Thursday, March 20, 2025APPLICATION FILING RECEIPT MAILED
Wednesday, August 6, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, August 7, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, August 20, 2025ASSIGNED TO EXAMINER
Wednesday, August 27, 2025NON-FINAL ACTION WRITTEN
Wednesday, August 27, 2025NON-FINAL ACTION E-MAILED
Wednesday, August 27, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, October 27, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 27, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 27, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, November 3, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 26, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 2, 2025PUBLISHED FOR OPPOSITION
Tuesday, December 2, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED