| Serial Number | 99254186 |
| Word Mark | DOEATGO |
| Filing Date | Thursday, June 26, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 3, 2026 |
| Pseudo Mark | DO EAT GO |
| Goods and Services | Marketing services, namely, promoting the goods and services of others by enabling digital promotions and consumer engagement via physical-to-digital interactions |
| Goods and Services | Electronic tags for goods; Blank near field communication (NFC) stickers; Blank near field communication (NFC) labels; Blank near field communication (NFC) tags; Near field communication (NFC) technology-enabled readers; Mounts adapted for near field communication (NFC) tags; Downloadable software for processing loyalty rewards or promotional incentives; Near field communication (NFC) tags for product authentication; Downloadable computer application software for mobile phones and computers, namely, software for linking physical items to digital content and services using wireless and wired technologies, NFC, quick response code, and wired connections; Near field communication (NFC) tags for enabling interaction between physical products and digital services, namely, for product authentication and providing promotional information and informational content being product information; Electronic transmitters for enabling wireless communication between physical items and digital platforms; Downloadable software for tracking user engagement and attribution metrics for performance-based marketing and promotional partnerships; Electronic components for computers in the nature of NFC modules, wireless transmitters, wired signal triggers, and integrated circuits for enabling communication between physical items and online content |
| Goods and Services | Providing temporary use of online non-downloadable software for tracking product interactions and consumer engagement analytics, namely, collecting and transmitting interaction data from electronic tracking devices to an online platform; Providing temporary use of online non-downloadable software for managing digital incentives, user engagement, donation routing, and promotional campaigns for advertising and marketing purposes; Providing temporary use of online non-downloadable software for enabling branded digital experiences through physical-to-digital engagement for promoting the goods and services of others |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 26, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 26, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 26, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Stephen Royal |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SPRINGFIELD, IL 627040000 US |
| Party Name | Stephen Royal |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SPRINGFIELD, IL 627040000 US |
| Event Date | Event Description |
| Thursday, June 26, 2025 | NEW APPLICATION ENTERED |
| Thursday, June 26, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, November 3, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 14, 2025 | ASSIGNED TO EXAMINER |
| Saturday, November 15, 2025 | NON-FINAL ACTION WRITTEN |
| Saturday, November 15, 2025 | NON-FINAL ACTION E-MAILED |
| Saturday, November 15, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, January 1, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, January 1, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 1, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 16, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, January 16, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, January 16, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, January 16, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, January 16, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 3, 2026 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, February 4, 2026 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Saturday, February 7, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, February 7, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Saturday, February 7, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Saturday, February 7, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Saturday, February 7, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 25, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 3, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 3, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |