| Description of Mark | The mark consists of Doña CopaDoña Esperanza “Copa” Valdés best know as Doña Copa.Doña Copa is a culturally iconic Cuban-American grandmother who embodies the passion, hospitality, and drama of fútbol in Miami. She represents intergenerational fandom, community pride, and joyful tradition. As World Cup 2026 approaches, she becomes the emotional face of Miami’s soccer culture. She brings people together through fútbol, cafecito, and unconditional love. She welcomes everyone to the table, but she demands respect for the game. Home base: Miami Florida Cultural Roots: Cuban-American Role: Official Host of the World Cup / Miami Futbol Age: Old enough to know betterHeadline:The official Host of World Cup Miami 2026 / Miami Futbol.Core Concept: Doña Copa is the loud, loving, soccer-obsessed Cuban abuela who treats every match with the dignity of representing your country. Brand Taglines:“Miami’s “Authority on the subject,” “Person in the know” “Go to person” for Fútbol.“Cafecito & Champions.”Distinguishing features: Cafe in hand Glasses Expressive eyesSoccer obsessedFamily valuesDoña Copa welcomes:All nationalitiesAll agesAll abilitiesAll levels of fandomMerchandizing options :Apparel - T-shirts, Sweatshirts, Aprons, Hats, Drinkware - Espresso Cups, Mugs, TumblersAccessories - Bags, Jewelry, Lifestyle ItemsHome goods - Kitchen items, Dining Items, Decor. |
