DO THE COOL! Trademark

Trademark Overview


On Friday, March 30, 2012, a trademark application was filed for DO THE COOL! with the United States Patent and Trademark Office. The USPTO has given the DO THE COOL! trademark a serial number of 85585064. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, January 31, 2023. This trademark is owned by Water-Shade LLC. The DO THE COOL! trademark is filed in the Ropes, Cordage & Fiber Products category with the following description:

Water recreation equipment, namely, [ floating canopies and ] kits for building floating canopies
do the cool!

General Information


Serial Number85585064
Word MarkDO THE COOL!
Filing DateFriday, March 30, 2012
Status800 - REGISTERED AND RENEWED
Status DateTuesday, January 31, 2023
Registration Number4267384
Registration DateTuesday, January 1, 2013
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 16, 2012

Trademark Statements


Description of MarkThe mark consists of a cartoon image of the upper torso of a penguin above a water line, holding a flag with the words "Do the Cool" and a drink.
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesWater recreation equipment, namely, [ floating canopies and ] kits for building floating canopies

Classification Information


International Class022 - Ropes, string, nets, tents, awnings, tarpaulins, sails, sacks and bags (not included in other classes); padding and stuffing materials (except of rubber or plastics); raw fibrous textile materials.
US Class Codes001, 002, 007, 019, 022, 042, 050
Class Status Code6 - Active
Class Status DateFriday, April 6, 2012
Primary Code022
First Use Anywhere DateFriday, September 10, 2010
First Use In Commerce DateFriday, November 25, 2011

Trademark Owner History


Party NameWater-Shade LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressApache Junction, AZ 85119

Party NameWater-Shade LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressApache Junction, AZ 85119

Party NameWater-Shade LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressApache Junction, AZ 85119

Trademark Events


Event DateEvent Description
Tuesday, January 31, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, January 31, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, January 31, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, January 31, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 9, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 9, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 9, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, July 16, 2022TEAS SECTION 8 & 9 RECEIVED
Saturday, January 1, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Saturday, March 17, 2018NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Saturday, March 17, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED
Saturday, March 17, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, February 28, 2018TEAS SECTION 8 RECEIVED
Monday, January 1, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, January 1, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, October 16, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 16, 2012PUBLISHED FOR OPPOSITION
Wednesday, September 26, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, September 13, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, September 10, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 10, 2012EXAMINER'S AMENDMENT ENTERED
Monday, September 10, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, September 10, 2012EXAMINERS AMENDMENT E-MAILED
Monday, September 10, 2012EXAMINERS AMENDMENT -WRITTEN
Monday, August 27, 2012ASSIGNED TO EXAMINER
Monday, August 27, 2012PREVIOUS ALLOWANCE COUNT WITHDRAWN
Sunday, August 19, 2012WITHDRAWN FROM PUB - OG REVIEW QUERY
Monday, August 6, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, August 1, 2012ASSIGNED TO LIE
Wednesday, July 18, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 18, 2012EXAMINER'S AMENDMENT ENTERED
Wednesday, July 18, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, July 18, 2012EXAMINERS AMENDMENT E-MAILED
Wednesday, July 18, 2012EXAMINERS AMENDMENT -WRITTEN
Wednesday, July 11, 2012ASSIGNED TO EXAMINER
Saturday, April 7, 2012NOTICE OF DESIGN SEARCH CODE MAILED
Friday, April 6, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, April 3, 2012NEW APPLICATION ENTERED