DO IT RIGHT Trademark

Trademark Overview


On Friday, April 22, 2016, a trademark application was filed for DO IT RIGHT with the United States Patent and Trademark Office. The USPTO has given the DO IT RIGHT trademark a serial number of 87010508. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Saturday, April 6, 2024. This trademark is owned by ALLY FINANCIAL INC.. The DO IT RIGHT trademark is filed in the Insurance & Financial Services category with the following description:

Financial services, namely, asset-based lending, commercial cash flow lending, structured financing, namely, financing loans for working capital, mergers and acquisitions, re-financings, and recapitalizations; banking and financing services; mortgage banking and lending services; credit card services, namely, credit card payment processing services, credit card transaction processing services; debit card services, namely, debit card payment processing services, debit card transaction processing services; insurance services, namely, providing third-party extended warranty services, namely, vehicle service contracts on vehicles manufactured by others for mechanical breakdown and servicing; dealer inventory insurance, namely, underwriting and insurance brokerage services for automobile dealers in the field of inventory physical damage; reinsurance underwriting for automobile dealers
do it right

General Information


Serial Number87010508
Word MarkDO IT RIGHT
Filing DateFriday, April 22, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateSaturday, April 6, 2024
Registration Number5307536
Registration DateTuesday, October 10, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 6, 2016

Trademark Statements


Goods and ServicesFinancial services, namely, asset-based lending, commercial cash flow lending, structured financing, namely, financing loans for working capital, mergers and acquisitions, re-financings, and recapitalizations; banking and financing services; mortgage banking and lending services; credit card services, namely, credit card payment processing services, credit card transaction processing services; debit card services, namely, debit card payment processing services, debit card transaction processing services; insurance services, namely, providing third-party extended warranty services, namely, vehicle service contracts on vehicles manufactured by others for mechanical breakdown and servicing; dealer inventory insurance, namely, underwriting and insurance brokerage services for automobile dealers in the field of inventory physical damage; reinsurance underwriting for automobile dealers

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 28, 2016
Primary Code036
First Use Anywhere DateTuesday, September 6, 2016
First Use In Commerce DateTuesday, September 6, 2016

Trademark Owner History


Party NameALLY FINANCIAL INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDETROIT, MI 48226

Party NameALLY FINANCIAL INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDETROIT, MI 48226

Party NameALLY FINANCIAL INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDETROIT, MI 48226

Trademark Events


Event DateEvent Description
Saturday, April 6, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, April 6, 2024REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, April 6, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 10, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, October 10, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, June 29, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, June 29, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 10, 2017REGISTERED-PRINCIPAL REGISTER
Friday, September 8, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, September 7, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, August 19, 2017STATEMENT OF USE PROCESSING COMPLETE
Thursday, July 27, 2017USE AMENDMENT FILED
Saturday, August 19, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, July 27, 2017TEAS STATEMENT OF USE RECEIVED
Monday, May 1, 2017ASSIGNED TO EXAMINER
Tuesday, January 31, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 6, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 6, 2016PUBLISHED FOR OPPOSITION
Wednesday, November 16, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 8, 2016APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, November 8, 2016TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 25, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 25, 2016EXAMINER'S AMENDMENT ENTERED
Tuesday, October 25, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, October 25, 2016EXAMINERS AMENDMENT E-MAILED
Tuesday, October 25, 2016EXAMINERS AMENDMENT -WRITTEN
Friday, October 14, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 13, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 13, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, October 13, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 12, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 12, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, June 15, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, June 15, 2016NON-FINAL ACTION E-MAILED
Wednesday, June 15, 2016NON-FINAL ACTION WRITTEN
Wednesday, June 15, 2016ASSIGNED TO EXAMINER
Thursday, April 28, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, April 26, 2016NEW APPLICATION ENTERED