DO GOOD, LIVE BETTER Trademark

Trademark Overview


On Thursday, June 14, 2018, a trademark application was filed for DO GOOD, LIVE BETTER with the United States Patent and Trademark Office. The USPTO has given the DO GOOD, LIVE BETTER trademark a serial number of 88000817. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 31, 2025. This trademark is owned by Vivar, Inc.. The DO GOOD, LIVE BETTER trademark is filed in the Advertising, Business and Retail Services category with the following description:

Provision of information to consumers regarding the selection of products and services to be purchased; providing a website featuring consumer information on various products; providing information to help consumers make product purchases based on consumer preferences, beliefs and interests; providing a web site featuring consumer information on various products and providing hyperlinks to online retailers that sell the products; business services, namely, collecting data for consumer information purposes; providing a digital, online marketplace that connects sellers of consumer products with potential buyers
do good, live better

General Information


Serial Number88000817
Word MarkDO GOOD, LIVE BETTER
Filing DateThursday, June 14, 2018
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 31, 2025
Registration Number5729912
Registration DateTuesday, April 16, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 25, 2018

Trademark Statements


Goods and ServicesProvision of information to consumers regarding the selection of products and services to be purchased; providing a website featuring consumer information on various products; providing information to help consumers make product purchases based on consumer preferences, beliefs and interests; providing a web site featuring consumer information on various products and providing hyperlinks to online retailers that sell the products; business services, namely, collecting data for consumer information purposes; providing a digital, online marketplace that connects sellers of consumer products with potential buyers

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 31, 2025
Primary Code035
First Use Anywhere DateWednesday, February 13, 2019
First Use In Commerce DateWednesday, February 13, 2019

Trademark Owner History


Party NameNOT AVAILABLE
Party Type31 - New Owner After Registration
Legal Entity Type01 - Individual
AddressBROOKLYN, NY 11238

Party NameVIVAR, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWILMINGTON, DE 19805

Party NameVIVAR, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressWILMINGTON, DE 19805

Party NameVivar, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWilmington, DE 19805

Party NameVivar, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWilmington, DE 19805

Trademark Events


Event DateEvent Description
Monday, June 18, 2018NEW APPLICATION ENTERED
Wednesday, June 20, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, October 1, 2018ASSIGNED TO EXAMINER
Wednesday, October 3, 2018NON-FINAL ACTION WRITTEN
Wednesday, October 3, 2018NON-FINAL ACTION E-MAILED
Wednesday, October 3, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, October 11, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 22, 2018ASSIGNED TO LIE
Monday, October 29, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 29, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, November 9, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, November 13, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 13, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, November 13, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 5, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 25, 2018PUBLISHED FOR OPPOSITION
Tuesday, December 25, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, January 2, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, February 19, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 19, 2019TEAS STATEMENT OF USE RECEIVED
Monday, March 11, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 19, 2019USE AMENDMENT FILED
Monday, March 11, 2019STATEMENT OF USE PROCESSING COMPLETE
Tuesday, March 12, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, March 13, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 16, 2019REGISTERED-PRINCIPAL REGISTER
Friday, November 22, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 18, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 16, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, October 31, 2025CANCELLED SEC. 8 (6-YR)