DISCOVER THE BEAUTY OF CHINA Trademark
Trademark Overview
On Tuesday, July 16, 2024, a trademark application was filed for DISCOVER THE BEAUTY OF CHINA with the United States Patent and Trademark Office. The USPTO has given the DISCOVER THE BEAUTY OF CHINA trademark a serial number of 98650935. The federal status of this trademark filing is REGISTERED as of Tuesday, May 27, 2025. This trademark is owned by Elite Voyages. The DISCOVER THE BEAUTY OF CHINA trademark is filed in the Transportation & Storage Services and Education & Entertainment Services categories with the following description:
Educational and entertainment services, namely, providing speaking tours in the nature of live presentations by educational and motivational speakers; Conducting guided tours of historical sites
Arranging for travel visas and travel documents for persons travelling abroad; Arranging of transportation for travel tours; Travel booking agencies
General Information
| Serial Number | 98650935 |
| Word Mark | DISCOVER THE BEAUTY OF CHINA |
| Filing Date | Tuesday, July 16, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 27, 2025 |
| Registration Number | 7807182 |
| Registration Date | Tuesday, May 27, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 8, 2025 |
Trademark Statements
| Goods and Services | Educational and entertainment services, namely, providing speaking tours in the nature of live presentations by educational and motivational speakers; Conducting guided tours of historical sites |
| Description of Mark | The mark consists of a stylized red oblong shape, which, in negative space, contains stylized Chinese characters. To the right of the shape are three stylized Chinese characters in black, below which is the stylized black wording "DISCOVER THE BEAUTY OF" and the stylized red wording "CHINA". The color white merely represents transparent background and is not claimed as a feature of the mark. |
| NOT AVAILABLE | The non-Latin characters in the mark transliterate to FA XIAN ZHONG GUO MEI and this means "DISCOVER THE BEAUTY OF CHINA" in English. |
| Goods and Services | Arranging for travel visas and travel documents for persons travelling abroad; Arranging of transportation for travel tours; Travel booking agencies |
| Indication of Colors claimed | The color(s) red and black is/are claimed as a feature of the mark. |
Classification Information
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 16, 2024 |
| Primary Code | 039 |
| First Use Anywhere Date | Monday, January 21, 2013 |
| First Use In Commerce Date | Monday, January 21, 2013 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 16, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, January 21, 2013 |
| First Use In Commerce Date | Monday, January 21, 2013 |
Trademark Owner History
| Party Name | Elite Voyages |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | DIAMOND BAR, CA 91789 |
| Party Name | Elite Voyages |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | DIAMOND BAR, CA 91789 |
| Party Name | Elite Voyages |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | DIAMOND BAR, CA 91789 |
Trademark Events
| Event Date | Event Description |
| Tuesday, July 16, 2024 | NEW APPLICATION ENTERED |
| Wednesday, February 5, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, February 5, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 6, 2025 | ASSIGNED TO EXAMINER |
| Thursday, February 6, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, February 6, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, February 6, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, March 10, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 10, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, March 10, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 12, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 2, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 8, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 8, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 27, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 27, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
