DISCOVER THE ADVANTAGE! Trademark

Trademark Overview


On Thursday, May 4, 2017, a trademark application was filed for DISCOVER THE ADVANTAGE! with the United States Patent and Trademark Office. The USPTO has given the DISCOVER THE ADVANTAGE! trademark a serial number of 87436576. The federal status of this trademark filing is REGISTERED as of Tuesday, July 17, 2018. This trademark is owned by Powersports Plus, LLC. The DISCOVER THE ADVANTAGE! trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail store services and retail on-line ordering services also accessible by telephone, all featuring parts, aftermarket parts, accessories and related products for marine and lawn and garden equipment; Wholesale store services and retail on-line ordering services also accessible by telephone, all featuring parts, aftermarket parts, accessories and related products for ATVs, motorcycles, scooters, watercrafts, snowmobiles, marine and lawn and garden equipment; wholesale store services and retail on-line ordering services also accessible by telephone, all featuring tires, wheels and related products for ATVs, motorcycles and lawn equipment; wholesale store services and retail on-line ordering services also accessible by telephone, all featuring tools and related products for ATVs, motorcycles, watercrafts, marine and lawn and garden equipment; wholesale store services and retail on-line ordering services also accessible by telephone, all featuring shirts, pants, eyewear, footwear, helm...
discover the advantage!

General Information


Serial Number87436576
Word MarkDISCOVER THE ADVANTAGE!
Filing DateThursday, May 4, 2017
Status700 - REGISTERED
Status DateTuesday, July 17, 2018
Registration Number5520666
Registration DateTuesday, July 17, 2018
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 26, 2017

Trademark Statements


Goods and ServicesRetail store services and retail on-line ordering services also accessible by telephone, all featuring parts, aftermarket parts, accessories and related products for marine and lawn and garden equipment; Wholesale store services and retail on-line ordering services also accessible by telephone, all featuring parts, aftermarket parts, accessories and related products for ATVs, motorcycles, scooters, watercrafts, snowmobiles, marine and lawn and garden equipment; wholesale store services and retail on-line ordering services also accessible by telephone, all featuring tires, wheels and related products for ATVs, motorcycles and lawn equipment; wholesale store services and retail on-line ordering services also accessible by telephone, all featuring tools and related products for ATVs, motorcycles, watercrafts, marine and lawn and garden equipment; wholesale store services and retail on-line ordering services also accessible by telephone, all featuring shirts, pants, eyewear, footwear, helmets, leather jackets, leather pants, leather vests, protection gear, riding gear and related products; wholesale store services and retail on-line ordering services also accessible by telephone, all featuring DVDs

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, May 9, 2017
Primary Code035
First Use Anywhere DateWednesday, May 16, 2018
First Use In Commerce DateWednesday, May 16, 2018

Trademark Owner History


Party NameCONCORDE CAPITAL, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressOAKLAND PARK, FL 33334

Party NamePowersports Plus, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressAlbany, GA 31721

Party NamePowersports Plus, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressAlbany, GA 31721

Party NamePowersports Plus, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAlbany, GA 31721

Trademark Events


Event DateEvent Description
Wednesday, September 20, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, July 17, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, January 11, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, January 11, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 11, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 11, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 11, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, July 17, 2018REGISTERED-PRINCIPAL REGISTER
Thursday, June 14, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, June 13, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, June 7, 2018STATEMENT OF USE PROCESSING COMPLETE
Friday, May 18, 2018USE AMENDMENT FILED
Thursday, June 7, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, May 18, 2018TEAS STATEMENT OF USE RECEIVED
Saturday, May 12, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, May 10, 2018SOU EXTENSION 1 GRANTED
Thursday, May 10, 2018SOU EXTENSION 1 FILED
Thursday, May 10, 2018SOU TEAS EXTENSION RECEIVED
Tuesday, November 21, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 26, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 26, 2017PUBLISHED FOR OPPOSITION
Wednesday, September 6, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 15, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, August 14, 2017EXAMINER'S AMENDMENT ENTERED
Monday, August 14, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, August 14, 2017EXAMINERS AMENDMENT E-MAILED
Monday, August 14, 2017EXAMINERS AMENDMENT -WRITTEN
Thursday, August 10, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, August 9, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, August 9, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, August 7, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, August 7, 2017NON-FINAL ACTION E-MAILED
Monday, August 7, 2017NON-FINAL ACTION WRITTEN
Wednesday, August 2, 2017ASSIGNED TO EXAMINER
Tuesday, May 9, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, May 8, 2017NEW APPLICATION ENTERED