DISCOVER IT. LOVE IT. BELIEVE IT. Trademark

Trademark Overview

On Wednesday, September 4, 2013, a trademark application was filed for DISCOVER IT. LOVE IT. BELIEVE IT. with the United States Patent and Trademark Office. The USPTO has given the DISCOVER IT. LOVE IT. BELIEVE IT. trademark a serial number of 86055993. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, January 29, 2020. This trademark is owned by IT COSMETICS, LLC. The DISCOVER IT. LOVE IT. BELIEVE IT. trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics; Make-up; Non-medicated skin care preparations
discover it. love it. believe it.

General Information

Serial Number86055993
Word MarkDISCOVER IT. LOVE IT. BELIEVE IT.
Filing DateWednesday, September 4, 2013
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, January 29, 2020
Registration Number4638237
Registration DateTuesday, November 11, 2014
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 7, 2014

Trademark Statements

Goods and ServicesCosmetics; Make-up; Non-medicated skin care preparations

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, September 12, 2013
Primary Code003
First Use Anywhere DateSunday, August 31, 2014
First Use In Commerce DateSunday, August 31, 2014

Trademark Owner History

Party NameL'OREAL USA S/D, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001
Party NameL'OREAL USA CREATIVE, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001
Party NameIT COSMETICS, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressJersey City, NJ 07310
Party NameIT COSMETICS, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressJersey City, NJ 07310
Party NameIT COSMETICS, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressJersey City, NJ 07310

Trademark Events

Event DateEvent Description
Wednesday, January 24, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, November 11, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, January 29, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, January 29, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, January 29, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, December 3, 2019TEAS SECTION 8 & 15 RECEIVED
Monday, November 11, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, August 27, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 27, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 5, 2016AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 7, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 26, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, November 11, 2014REGISTERED-PRINCIPAL REGISTER
Thursday, October 9, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, October 8, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, September 26, 2014STATEMENT OF USE PROCESSING COMPLETE
Wednesday, September 3, 2014USE AMENDMENT FILED
Wednesday, September 24, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, September 3, 2014TEAS STATEMENT OF USE RECEIVED
Tuesday, March 4, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 7, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 7, 2014PUBLISHED FOR OPPOSITION
Wednesday, December 18, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, December 2, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 26, 2013ASSIGNED TO EXAMINER
Thursday, September 12, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, September 7, 2013NEW APPLICATION ENTERED

Related Keywords

believe love discover care preparations skin medicated make cosmetics