| Serial Number | 77949218 |
| Word Mark | DIRT SHARK |
| Filing Date | Wednesday, March 3, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, July 20, 2021 |
| Registration Number | 4004397 |
| Registration Date | Tuesday, August 2, 2011 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 17, 2011 |
| Goods and Services | Entertainment services, namely, organizing current action sports, motor sports and motor cross events; providing commentary in the field of action sports, motor sports and motor cross events with background musical arrangements and recordings; providing a website featuring entertainment information, namely, video presentations, information, opinions, commentary and images in the field of motor sports and action sports with background musical arrangements and recordings; entertainment services, namely, providing a web site featuring video presentations in the field of sports, motor sports and action sports with background musical arrangements; on-line journals, namely, blogs in the field of sports, motor sports and action sports |
| Description of Mark | The mark consists of a picture of a shark in the color blue outlined in the colors black and white with the color red appearing in the white of the eyes. The letters "Di" "R" "T" are in the color white appearing on the body of the shark over a black background with the letters "Di" appearing inside a box outlined in white, the letter "R" appearing inside a box outlined in white, the letter "T" appearing inside a box outlined in white which letters appear over the letters "S" "H" "A" "R" "K" which are in the color white over a black background with the letter "S" appearing inside a box outlined in white, the letter "H" appearing inside a box outlined in white, the letter "A" appearing inside a box outlined in white, the letter "R" appearing inside a box outlined in white, the letter "K" appearing inside a box outlined in white, with clouds of dirt in the color brown appearing underneath and behind the shark, all over a black background. |
| Certificate of Correction for Registration | In the statement, line 2, the "124-L/2" is deleted and "124-1/2" is inserted. |
| Indication of Colors claimed | The color(s) white, black, brown, blue, red is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "DIRT" |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 9, 2010 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, May 1, 2009 |
| First Use In Commerce Date | Friday, May 1, 2009 |
| Party Name | MONSTER ENERGY COMPANY |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Corona, CA 92879 |
| Party Name | HANSEN BEVERAGE COMPANY |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CORONA, CA 92880 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Newport Beach, CA 92663 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Newport Beach, CA 92663 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Newport Beach, CA 92663 |
| Event Date | Event Description |
| Thursday, February 3, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, February 3, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, February 3, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, February 3, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, July 20, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, July 20, 2021 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, July 20, 2021 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, July 20, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, April 9, 2021 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, August 2, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, February 16, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, February 16, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, February 16, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, December 9, 2016 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, August 2, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, August 23, 2013 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, August 23, 2013 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, January 25, 2012 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, October 11, 2011 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, September 14, 2011 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, August 12, 2011 | REPRINTING REGISTRATION CERTIFICATE |
| Monday, August 8, 2011 | SEC 7 REQUEST FILED |
| Friday, August 12, 2011 | CORRECTION UNDER SECTION 7 ¿ PROCESSED |
| Friday, August 12, 2011 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, August 11, 2011 | TEAS SECTION 7 REQUEST RECEIVED |
| Tuesday, August 2, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 17, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 17, 2011 | PUBLISHED FOR OPPOSITION |
| Friday, April 8, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, April 8, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, March 19, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, March 18, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 18, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, October 21, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 21, 2010 | NON-FINAL ACTION E-MAILED |
| Thursday, October 21, 2010 | NON-FINAL ACTION WRITTEN |
| Thursday, September 30, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, September 30, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, September 30, 2010 | ASSIGNED TO LIE |
| Monday, September 27, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 9, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 9, 2010 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 9, 2010 | NON-FINAL ACTION WRITTEN |
| Sunday, June 6, 2010 | ASSIGNED TO EXAMINER |
| Wednesday, March 10, 2010 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, March 9, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, March 6, 2010 | NEW APPLICATION ENTERED IN TRAM |