| Serial Number | 99334490 |
| Word Mark | DIRECTV ELECT |
| Filing Date | Wednesday, August 13, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, January 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 6, 2026 |
| Goods and Services | Advertising, marketing, and promotion services; Advertising, marketing, and promotion services, namely, selling advertising space and inventory, namely, television, digital and broadcast advertising space; Targeted advertising services for political advertisements; namely, digital, satellite, streaming, on-demand, and linear television advertising services that feature automated systems for targeting specific audience profiles or consumer segments; Marketing services, namely, conducting analysis of audience and viewer behavior and insights through data analytics, including in connection with addressable and targeted advertising; Analyzing and compiling business data, namely, viewership data for potential advertisers; sales volume tracking for others, in particular, brand lift, brand awareness, recall and purchase consideration; Business research and evaluations in business matters in the fields of advertising and marketing; Preparation of business reports and market insight reports; Business consulting and information services in the fields of advertising and marketing; Analysis and reporting of online marketing and performance for marketing and advertising purposes; Developing and providing marketing campaigns for advertisers, marketers, and content providers |
| Description of Mark | The mark consists of the wording "DIRECTV" in stylized font with the letters "DIREC" divided horizontally by a tapered arc of negative space sweeping upward from the lower left corner. The word "ELECT" is underneath "DIRECT". A checkmark is underneath the "V" in DIRECTV" next to "ELECT" in a square box. |
| Pseudo Mark | DIRECT TV ELECT |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 13, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | DIRECTV, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Segundo, CA 90245 |
| Party Name | DIRECTV, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Segundo, CA 90245 |
| Event Date | Event Description |
| Wednesday, August 13, 2025 | NEW APPLICATION ENTERED |
| Wednesday, August 13, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, August 13, 2025 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Wednesday, August 13, 2025 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Wednesday, December 3, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 3, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 8, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, December 10, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 31, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 6, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 6, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |