| Serial Number | 97378644 |
| Word Mark | DIRECTV ADVERTISING |
| Filing Date | Sunday, April 24, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 24, 2023 |
| Registration Number | 7203342 |
| Registration Date | Tuesday, October 24, 2023 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, April 18, 2023 |
| Description of Mark | The mark consists of the larger-sized stylized wording "DIRECTV" with "DIREC" divided horizontally by a tapered arc of negative space sweeping upward from the left lower corner. The upper portion of "DIREC" is in white and the lower half of "DIREC" and all of "TV" is in blue. Below this is the smaller-sized white stylized wording "ADVERTISING". The black background is not claimed as a feature of the mark. |
| Goods and Services | Advertising, marketing, and promotion services; Advertising and marketing services, namely, promoting the goods and services of others; Dissemination of advertising and marketing materials for others via the Internet and other communications networks and platforms; Developing and providing advertising and marketing material, and advertising marketing campaigns, for others; Advertising, marketing, and promotion services, namely, to enable the selling of advertising space and provide a portal connecting qualified providers and buyers of advertising space; Direct buying and selling of advertising space across satellite and digital television platforms in the nature of television advertising; Advertising and consumer marketing research; Planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Addressable and targeted advertising services, namely, satellite and digital television advertising services that feature automated systems for targeting specific audience profiles or consumer segments; Sales volume tracking for others, in particular, brand lift, brand awareness, recall and purchase consideration; Consulting in the fields of advertising, marketing, business, and business data analytics; Analyzing and compiling business data, including viewership data for potential advertisers; Business research, evaluation, and information services; Preparation of business reports and market insight reports |
| Indication of Colors claimed | The color(s) white and blue is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "ADVERTISING" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 29, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, April 22, 2022 |
| First Use In Commerce Date | Friday, April 22, 2022 |
| Party Name | UBS AG, STAMFORD BRANCH |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | STAMFORD, CT 06901 |
| Party Name | UBS AG, STAMFORD BRANCH |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | STAMFORD, CT 06901 |
| Party Name | DIRECTV, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Segundo, CA 90245 |
| Party Name | DIRECTV, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Segundo, CA 90245 |
| Party Name | DIRECTV, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Segundo, CA 90245 |
| Event Date | Event Description |
| Wednesday, April 27, 2022 | NEW APPLICATION ENTERED |
| Friday, April 29, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 7, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, February 14, 2023 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Tuesday, February 14, 2023 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Tuesday, February 14, 2023 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Tuesday, February 14, 2023 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Tuesday, March 14, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 14, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 15, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, March 16, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 29, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 18, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 18, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 13, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 25, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, August 8, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, July 25, 2023 | USE AMENDMENT FILED |
| Tuesday, August 8, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, August 25, 2023 | SU - NON-FINAL ACTION - WRITTEN |
| Friday, August 25, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, August 25, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 14, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, September 14, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, September 14, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, September 15, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, September 16, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 24, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 24, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, January 31, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 26, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 26, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, December 1, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, December 1, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |