| Serial Number | 97378642 |
| Word Mark | DIRECTV ADVERTISING |
| Filing Date | Sunday, April 24, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 12, 2023 |
| Registration Number | 7165989 |
| Registration Date | Tuesday, September 12, 2023 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, April 18, 2023 |
| Description of Mark | The mark consists of the larger-sized stylized wording "DIRECTV" with "DIREC" divided horizontally by a tapered arc of negative space sweeping upward from the left lower corner, below which is the smaller-sized stylized wording "ADVERTISING". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising, marketing, and promotion services; Advertising and marketing services, namely, promoting the goods and services of others; Dissemination of advertising and marketing materials for others via the Internet and other communications networks and platforms; Developing and providing advertising and marketing material, and advertising marketing campaigns, for others; Advertising, marketing, and promotion services, namely, to enable the selling of advertising space and provide a portal connecting qualified providers and buyers of advertising space; Direct buying and selling of advertising space across satellite and digital television platforms in the nature of television advertising; Advertising and consumer marketing research; Planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Addressable and targeted advertising services, namely, satellite and digital television advertising services that feature automated systems for targeting specific audience profiles or consumer segments; Sales volume tracking for others, in particular, brand lift, brand awareness, recall and purchase consideration; Consulting in the fields of advertising, marketing, business, and business data analytics; Analyzing and compiling business data, including viewership data for potential advertisers; Business research, evaluation, and information services; Preparation of business reports and market insight reports |
| Disclaimer with Predetermined Text | "ADVERTISING" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 29, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, April 22, 2022 |
| First Use In Commerce Date | Friday, April 22, 2022 |
| Party Name | DIRECTV, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Segundo, CA 90245 |
| Party Name | DIRECTV, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Segundo, CA 90245 |
| Party Name | DIRECTV, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Segundo, CA 90245 |
| Event Date | Event Description |
| Wednesday, January 31, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, September 12, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, September 12, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 9, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, August 8, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, August 8, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, July 25, 2023 | USE AMENDMENT FILED |
| Tuesday, August 8, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, July 25, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 13, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 18, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 18, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 29, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, March 16, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 15, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, March 14, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 14, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, February 14, 2023 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Tuesday, February 14, 2023 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Tuesday, February 14, 2023 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Tuesday, February 14, 2023 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Tuesday, February 7, 2023 | ASSIGNED TO EXAMINER |
| Friday, April 29, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 27, 2022 | NEW APPLICATION ENTERED |