DIRECTSPEND Trademark

Trademark Overview

On Friday, May 26, 2006, a trademark application was filed for DIRECTSPEND with the United States Patent and Trademark Office. The USPTO has given the DIRECTSPEND trademark a serial number of 78893946. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, November 17, 2017. This trademark is owned by American Express Marketing & Development Corp.. The DIRECTSPEND trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Issuing stored value cards

Promoting the sale of goods and services of others by awarding purchase points for credit card use
directspend

General Information

Serial Number78893946
Word MarkDIRECTSPEND
Filing DateFriday, May 26, 2006
Status800 - REGISTERED AND RENEWED
Status DateFriday, November 17, 2017
Registration Number3321672
Registration DateTuesday, October 23, 2007
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 12, 2006

Trademark Statements

Pseudo MarkDIRECT SPEND
Goods and ServicesIssuing stored value cards
Goods and ServicesPromoting the sale of goods and services of others by awarding purchase points for credit card use

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, June 2, 2006
Primary Code035
First Use Anywhere DateThursday, November 30, 2006
First Use In Commerce DateThursday, November 30, 2006
International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, June 2, 2006
Primary Code036
First Use Anywhere DateThursday, November 30, 2006
First Use In Commerce DateThursday, November 30, 2006

Trademark Owner History

Party NameBLACKHAWK NETWORK, INC.
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressPLEASANTON, CA 94588
Party NameAMERICAN EXPRESS INCENTIVE SERVICES
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressFENTON, MO 63099
Party NameAmerican Express Marketing & Development Corp.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10285
Party NameAmerican Express Marketing & Development Corp.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10285
Party NameAmerican Express Marketing & Development Corp.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10285

Trademark Events

Event DateEvent Description
Friday, June 2, 2006NEW APPLICATION ENTERED
Saturday, June 3, 2006NOTICE OF PSEUDO MARK MAILED
Thursday, October 26, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, November 2, 2006ASSIGNED TO LIE
Saturday, November 4, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, November 22, 2006NOTICE OF PUBLICATION
Tuesday, December 12, 2006PUBLISHED FOR OPPOSITION
Tuesday, June 5, 2007TEAS STATEMENT OF USE RECEIVED
Thursday, October 19, 2006ASSIGNED TO EXAMINER
Tuesday, March 6, 2007NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 5, 2007USE AMENDMENT FILED
Tuesday, August 7, 2007STATEMENT OF USE PROCESSING COMPLETE
Sunday, August 12, 2007ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 18, 2007ASSIGNED TO LIE
Tuesday, October 23, 2007REGISTERED-PRINCIPAL REGISTER
Wednesday, May 19, 2010AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, July 7, 2010ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 21, 2010ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, October 18, 2013TEAS SECTION 8 & 15 RECEIVED
Friday, October 18, 2013REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Saturday, November 2, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, November 2, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, November 2, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, December 4, 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sunday, October 23, 2016COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, October 20, 2017TEAS SECTION 8 & 9 RECEIVED
Friday, November 17, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, November 17, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, September 18, 2007LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, March 12, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, June 22, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, June 22, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, November 17, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, June 27, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, June 22, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, June 22, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 22, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 22, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, June 22, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 22, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, March 20, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, October 9, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, October 9, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 9, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 9, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, November 17, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Related Keywords

directspend awarding others purchase points card credit services goods value stored