DIRECTION PLUS Trademark
Trademark Overview
On Friday, June 30, 1989, a trademark application was filed for DIRECTION PLUS with the United States Patent and Trademark Office. The USPTO has given the DIRECTION PLUS trademark a serial number of 73810634. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, February 24, 2001. This trademark is owned by NORTHERN LIFE INSURANCE COMPANY. The DIRECTION PLUS trademark is filed in the Insurance & Financial Services category with the following description:
UNDERWRITING UNIVERSAL LIFE INSURANCE FOR OTHERS
General Information
| Serial Number | 73810634 |
| Word Mark | DIRECTION PLUS |
| Filing Date | Friday, June 30, 1989 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, February 24, 2001 |
| Registration Number | 1582945 |
| Registration Date | Tuesday, February 13, 1990 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 21, 1989 |
Trademark Statements
| Goods and Services | UNDERWRITING UNIVERSAL LIFE INSURANCE FOR OTHERS |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, February 24, 2001 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, May 1, 1989 |
| First Use In Commerce Date | Monday, May 1, 1989 |
Trademark Owner History
| Party Name | NORTHERN LIFE INSURANCE COMPANY |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | MINNEAPOLIS, MN 55401 |
| Party Name | NORTHERN LIFE INSURANCE COMPANY |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SEATTLE, WA 98111 |
| Party Name | NORTHERN LIFE INSURANCE COMPANY |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SEATTLE, WA 98111 |
Trademark Events
| Event Date | Event Description |
| Saturday, February 24, 2001 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, April 3, 1997 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, February 18, 1997 | RESPONSE RECEIVED TO POST REG. ACTION |
| Monday, August 12, 1996 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Tuesday, January 23, 1996 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, February 13, 1990 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 21, 1989 | PUBLISHED FOR OPPOSITION |
| Friday, October 20, 1989 | NOTICE OF PUBLICATION |
| Friday, September 8, 1989 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 22, 1989 | ASSIGNED TO EXAMINER |
