| Serial Number | 74662964 |
| Word Mark | DIRECTION |
| Filing Date | Tuesday, April 18, 1995 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 17, 2020 |
| Registration Number | 2039732 |
| Registration Date | Tuesday, February 25, 1997 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 3, 1996 |
| Goods and Services | color spray marker, for use with pesticides and liquid fertilizers, used to mark areas where pesticides and fertilizers are being applied |
| International Class | 002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists. |
| US Class Codes | 006, 011, 016 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 17, 2020 |
| Primary Code | 002 |
| First Use Anywhere Date | Wednesday, March 8, 1995 |
| First Use In Commerce Date | Wednesday, March 8, 1995 |
| Party Name | BASF CORPORATION |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | FLORHAM PARK, NJ 07932 |
| Party Name | BECKER-UNDERWOOD, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | AMES, IA 50010 |
| Party Name | Becker-Underwood, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Ames, IA 50010 |
| Party Name | Becker-Underwood, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Ames, IA 50010 |
| Party Name | Becker-Underwood, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Ames, IA 50010 |
| Event Date | Event Description |
| Friday, April 17, 2020 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, February 25, 2016 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, April 23, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, July 3, 2008 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 3, 2008 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, March 28, 2007 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, March 28, 2007 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, March 22, 2007 | ASSIGNED TO PARALEGAL |
| Thursday, February 8, 2007 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Thursday, February 8, 2007 | PAPER RECEIVED |
| Wednesday, December 20, 2006 | CASE FILE IN TICRS |
| Monday, June 3, 2002 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, April 9, 2002 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, April 9, 2002 | PAPER RECEIVED |
| Tuesday, February 25, 1997 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 3, 1996 | PUBLISHED FOR OPPOSITION |
| Friday, November 1, 1996 | NOTICE OF PUBLICATION |
| Tuesday, September 17, 1996 | ASSIGNED TO EXAMINER |
| Friday, September 13, 1996 | ASSIGNED TO EXAMINER |
| Tuesday, August 20, 1996 | PUBLISHED FOR OPPOSITION |
| Friday, July 19, 1996 | NOTICE OF PUBLICATION |
| Monday, June 10, 1996 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, April 12, 1996 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 19, 1996 | NON-FINAL ACTION MAILED |
| Thursday, February 15, 1996 | ASSIGNED TO EXAMINER |
| Thursday, January 11, 1996 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 29, 1995 | NON-FINAL ACTION MAILED |
| Wednesday, September 6, 1995 | ASSIGNED TO EXAMINER |