| Serial Number | 87294114 |
| Word Mark | DIRECTID |
| Filing Date | Monday, January 9, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 9, 2018 |
| Registration Number | 5578054 |
| Registration Date | Tuesday, October 9, 2018 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, July 24, 2018 |
| Description of Mark | The mark consists of the word "DIRECT" in dark blue lettering adjacent to the term "ID" in light blue lettering; the letter "I" in the term "ID" is slanted. |
| Goods and Services | Credit screening software; Computer software used to access, maintain and review financial histories; Computer software for biometric systems for the identification and authentication of persons; Computer communication software to allow customers to access bank account information and transact bank business; Financial management software used for accounts receivables; financial management software for payroll process |
| Pseudo Mark | DIRECT ID; DIRECTED |
| Goods and Services | Providing financial assessment services; financial evaluation for banking, real estate, and insurance purposes; financial transaction services, namely, providing secure commercial transactions and payment options; Financial risk assessment services; Financial information and evaluations; Provision of computerised financial information; Financial rating and credit reports; Providing financial information on-line; Financial information provided by electronic means; financial consultancy online; Providing financial information via a web site |
| Indication of Colors claimed | The color(s) dark blue and light blue is/are claimed as a feature of the mark. |
| Goods and Services | Verification of personal identity as a part of personal background investigations for financial services products; Identification verification services, namely, providing authentication of personal information via secure storage and transmitting such information via the internet |
| Goods and Services | Providing user authentication services using software technology for the purpose of customer registration and onboarding in the adoption and use of financial services; fraud detection services in the field of healthcare insurance by monitoring and using computer forensic analysis of personal and financial data and testing of verification methods, and data; fraud detection services in the field of credit cards for online purchasing by monitoring and using computer forensic analysis of personal and financial data and testing of verification methods, and data |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 17, 2017 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, October 9, 2014 |
| First Use In Commerce Date | Thursday, October 9, 2014 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 17, 2017 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, October 9, 2014 |
| First Use In Commerce Date | Thursday, October 9, 2014 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 17, 2017 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, October 9, 2014 |
| First Use In Commerce Date | Thursday, October 9, 2014 |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 17, 2017 |
| Primary Code | 045 |
| First Use Anywhere Date | Thursday, October 9, 2014 |
| First Use In Commerce Date | Thursday, October 9, 2014 |
| Party Name | THE IDCO. LIMITED |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 11 - Company |
| Address | Edinburgh; Midlothian EH39DR GB |
| Party Name | THE IDCO. LIMITED |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 11 - Company |
| Address | Edinburgh; Midlothian EH39DR GB |
| Party Name | THE IDCO. LIMITED |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 11 - Company |
| Address | Edinburgh; Midlothian EH39DR GB |
| Event Date | Event Description |
| Thursday, January 12, 2017 | NEW APPLICATION ENTERED |
| Tuesday, January 17, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 18, 2017 | NOTICE OF PSEUDO MARK E-MAILED |
| Friday, March 31, 2017 | ASSIGNED TO EXAMINER |
| Friday, April 14, 2017 | NON-FINAL ACTION WRITTEN |
| Thursday, October 26, 2017 | SUSPENSION LETTER WRITTEN |
| Friday, April 14, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, April 14, 2017 | NON-FINAL ACTION E-MAILED |
| Monday, October 16, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, October 16, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 17, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 26, 2017 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Thursday, October 26, 2017 | LETTER OF SUSPENSION E-MAILED |
| Monday, November 20, 2017 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Friday, December 1, 2017 | ASSIGNED TO LIE |
| Monday, December 4, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, December 4, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Sunday, January 7, 2018 | FINAL REFUSAL WRITTEN |
| Sunday, January 7, 2018 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Sunday, January 7, 2018 | FINAL REFUSAL E-MAILED |
| Friday, May 18, 2018 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Friday, May 18, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, May 18, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Sunday, June 10, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, October 9, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, April 8, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, August 11, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, August 12, 2025 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Wednesday, July 4, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 24, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 24, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 9, 2018 | REGISTERED-PRINCIPAL REGISTER |