DIRECTADVANTAGE Trademark
Trademark Overview
On Tuesday, January 20, 1998, a trademark application was filed for DIRECTADVANTAGE with the United States Patent and Trademark Office. The USPTO has given the DIRECTADVANTAGE trademark a serial number of 75419810. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, March 29, 2008. This trademark is owned by JP Foodservice, Inc.. The DIRECTADVANTAGE trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:
computer software that provides recipe information and menu options for use in planning menus; computer hardware equipment enabling customers to order food products to implement menus
General Information
| Serial Number | 75419810 |
| Word Mark | DIRECTADVANTAGE |
| Filing Date | Tuesday, January 20, 1998 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, March 29, 2008 |
| Registration Number | 2464138 |
| Registration Date | Tuesday, June 26, 2001 |
| Mark Drawing | 5T07 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 8, 1998 |
Trademark Statements
| Goods and Services | computer software that provides recipe information and menu options for use in planning menus; computer hardware equipment enabling customers to order food products to implement menus |
| Pseudo Mark | DIRECT ADVANTAGE |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, March 29, 2008 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, September 30, 1999 |
| First Use In Commerce Date | Thursday, September 30, 1999 |
Trademark Owner History
| Party Name | U.S. FOODSERVICE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | COLUMBIA, MD 21046 |
| Party Name | U.S. FOODSERVICE |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | COLUMBIA, MD 21046 |
| Party Name | JP Foodservice, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Columbia, MD 21046 |
| Party Name | JP Foodservice, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbia, MD 21046 |
Trademark Events
| Event Date | Event Description |
| Saturday, March 29, 2008 | CANCELLED SEC. 8 (6-YR) |
| Friday, October 13, 2006 | CASE FILE IN TICRS |
| Tuesday, June 26, 2001 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 7, 2001 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, February 9, 2001 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, December 15, 2000 | USE AMENDMENT FILED |
| Thursday, November 2, 2000 | EXTENSION 3 GRANTED |
| Thursday, August 31, 2000 | EXTENSION 3 FILED |
| Tuesday, April 25, 2000 | EXTENSION 2 GRANTED |
| Tuesday, February 29, 2000 | EXTENSION 2 FILED |
| Tuesday, May 11, 1999 | EXTENSION 1 GRANTED |
| Monday, April 12, 1999 | EXTENSION 1 FILED |
| Tuesday, March 2, 1999 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, December 8, 1998 | PUBLISHED FOR OPPOSITION |
| Friday, November 6, 1998 | NOTICE OF PUBLICATION |
| Monday, September 14, 1998 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, September 11, 1998 | ASSIGNED TO EXAMINER |
| Friday, September 11, 1998 | ASSIGNED TO EXAMINER |
