| Serial Number | 77170975 |
| Word Mark | DIRECT WHITE |
| Filing Date | Wednesday, May 2, 2007 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 15, 2014 |
| Registration Number | 3365367 |
| Registration Date | Tuesday, January 8, 2008 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 23, 2007 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "WHITE" |
| Description of Mark | The mark consists of The words Direct White with plume between the 2 words. |
| Goods and Services | Teeth whitening services |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 15, 2014 |
| Primary Code | 044 |
| First Use Anywhere Date | Friday, October 31, 2003 |
| First Use In Commerce Date | Friday, October 31, 2003 |
| Party Name | IJM, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salt Lake City, UT 84108 |
| Party Name | IJM, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salt Lake City, UT 84108 |
| Party Name | IJM, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salt Lake City, UT 84108 |
| Event Date | Event Description |
| Friday, August 15, 2014 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, January 8, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 23, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 3, 2007 | NOTICE OF PUBLICATION |
| Thursday, September 20, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, September 20, 2007 | ASSIGNED TO LIE |
| Wednesday, August 15, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 15, 2007 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, August 15, 2007 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, August 15, 2007 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, August 15, 2007 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, August 15, 2007 | ASSIGNED TO EXAMINER |
| Tuesday, May 8, 2007 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, May 7, 2007 | NEW APPLICATION ENTERED IN TRAM |