DIRECT PLAY Trademark

Trademark Overview

On Wednesday, February 18, 2009, a trademark application was filed for DIRECT PLAY with the United States Patent and Trademark Office. The USPTO has given the DIRECT PLAY trademark a serial number of 77673148. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, January 16, 2020. This trademark is owned by Gaughan South LLC. The DIRECT PLAY trademark is filed in the Education & Entertainment Services category with the following description:

Providing casino services featuring stored value membership cards for redeeming cash, discounts, and other benefits
direct play

General Information

Serial Number77673148
Word MarkDIRECT PLAY
Filing DateWednesday, February 18, 2009
Status800 - REGISTERED AND RENEWED
Status DateThursday, January 16, 2020
Registration Number3719947
Registration DateTuesday, December 1, 2009
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 16, 2009

Trademark Statements

Goods and ServicesProviding casino services featuring stored value membership cards for redeeming cash, discounts, and other benefits
Pseudo MarkDIRECT PLAY

Classification Information

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, February 24, 2009
Primary Code041
First Use Anywhere DateMonday, August 17, 2009
First Use In Commerce DateMonday, August 17, 2009

Trademark Owner History

Party NameGaughan South LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89183
Party NameGaughan South LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89183
Party NameGaughan South LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89183

Trademark Events

Event DateEvent Description
Friday, May 8, 2009ASSIGNED TO LIE
Saturday, February 21, 2009NEW APPLICATION ENTERED
Tuesday, February 24, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, February 25, 2009NOTICE OF PSEUDO MARK MAILED
Friday, May 8, 2009ASSIGNED TO EXAMINER
Friday, May 8, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, October 5, 2009NON-FINAL ACTION E-MAILED
Monday, May 11, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 27, 2009NOTICE OF PUBLICATION
Tuesday, June 16, 2009PUBLISHED FOR OPPOSITION
Tuesday, September 8, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, September 9, 2009TEAS STATEMENT OF USE RECEIVED
Wednesday, September 9, 2009USE AMENDMENT FILED
Wednesday, September 23, 2009STATEMENT OF USE PROCESSING COMPLETE
Wednesday, September 23, 2009CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, October 5, 2009SU - NON-FINAL ACTION - WRITTEN
Monday, October 5, 2009NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, February 25, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, February 25, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, October 12, 2009TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 12, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 12, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, October 20, 2009ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, October 26, 2009LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, December 1, 2009REGISTERED-PRINCIPAL REGISTER
Friday, December 18, 2015TEAS SECTION 8 & 15 RECEIVED
Thursday, January 16, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, February 25, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, December 1, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, December 2, 2019TEAS SECTION 8 & 9 RECEIVED
Thursday, January 16, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 16, 2020REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, January 16, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, December 21, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 21, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, December 21, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, May 1, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, December 21, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Related Keywords

play direct cash redeeming discounts other benefits cards membership services casino featuring