DIRECT HIT Trademark

Trademark Overview


On Friday, September 4, 2020, a trademark application was filed for DIRECT HIT with the United States Patent and Trademark Office. The USPTO has given the DIRECT HIT trademark a serial number of 90159701. The federal status of this trademark filing is REGISTERED as of Tuesday, June 20, 2023. This trademark is owned by SG GAMING, INC.. The DIRECT HIT trademark is filed in the Education & Entertainment Services category with the following description:

Entertainment services, namely, providing online games of chance and wagering games; providing temporary use of non-downloadable game software for gambling
direct hit

General Information


Serial Number90159701
Word MarkDIRECT HIT
Filing DateFriday, September 4, 2020
Status700 - REGISTERED
Status DateTuesday, June 20, 2023
Registration Number7087438
Registration DateTuesday, June 20, 2023
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 2, 2021

Trademark Statements


Goods and ServicesEntertainment services, namely, providing online games of chance and wagering games; providing temporary use of non-downloadable game software for gambling

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, October 9, 2020
Primary Code041
First Use Anywhere DateThursday, July 28, 2022
First Use In Commerce DateThursday, July 28, 2022

Trademark Owner History


Party NameLIGHT & WONDER, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLAS VEGAS, NV 89119

Party NameLIGHT & WONDER, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressLAS VEGAS, NV 89119

Party NameSG GAMING, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLAS VEGAS, NV 89119

Party NameSG GAMING, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLAS VEGAS, NV 89119

Trademark Events


Event DateEvent Description
Tuesday, December 29, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 8, 2020NEW APPLICATION ENTERED
Friday, October 9, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, December 23, 2020ASSIGNED TO EXAMINER
Wednesday, January 13, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 2, 2021PUBLISHED FOR OPPOSITION
Tuesday, February 2, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 30, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, September 20, 2021SOU TEAS EXTENSION RECEIVED
Monday, September 20, 2021SOU EXTENSION 1 FILED
Monday, September 20, 2021SOU EXTENSION 1 GRANTED
Wednesday, September 22, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 22, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, March 22, 2022SOU EXTENSION 2 FILED
Tuesday, March 22, 2022SOU EXTENSION 2 GRANTED
Thursday, March 24, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 8, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, September 22, 2022SOU TEAS EXTENSION RECEIVED
Thursday, September 22, 2022SOU EXTENSION 3 FILED
Thursday, September 22, 2022SOU EXTENSION 3 GRANTED
Saturday, September 24, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, January 6, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 6, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 6, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 9, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 9, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, March 18, 2023TEAS STATEMENT OF USE RECEIVED
Monday, January 9, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, February 1, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, March 18, 2023USE AMENDMENT FILED
Tuesday, April 4, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 4, 2023STATEMENT OF USE PROCESSING COMPLETE
Sunday, May 14, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, May 16, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, September 10, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, June 20, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, June 20, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED