| Serial Number | 87555096 |
| Word Mark | DIRECT FINANCE |
| Filing Date | Thursday, August 3, 2017 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Saturday, February 15, 2025 |
| Registration Number | 5504739 |
| Registration Date | Tuesday, June 26, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 2, 2018 |
| Description of Mark | The mark consists of the wording "DIRECT FINANCE" in stylized form with the word "DIRECT" in blue over the wording "FINANCE" in grey. The "D" has an arrow shaped cutout that forms the sideways image of a house with four blue squares representing a window. The white background represents transparent area and is not part of the mark. |
| Goods and Services | Mortgage brokerage |
| Indication of Colors claimed | The color(s) blue, gray is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "DIRECT FINANCE" |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 8, 2017 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, November 30, 2016 |
| First Use In Commerce Date | Wednesday, November 30, 2016 |
| Party Name | DIRECT FINANCE CORPORATION |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | IRVINE, CA 92614 |
| Party Name | Direct Finance U.S., LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92614 |
| Party Name | Direct Finance U.S., LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92614 |
| Party Name | Direct Finance U.S., LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Newport Beach, CA 92660 |
| Event Date | Event Description |
| Monday, August 7, 2017 | NEW APPLICATION ENTERED |
| Tuesday, August 8, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 9, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, November 14, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Sunday, November 5, 2017 | ASSIGNED TO EXAMINER |
| Monday, November 13, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, November 13, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 13, 2017 | NON-FINAL ACTION WRITTEN |
| Monday, November 13, 2017 | NON-FINAL ACTION E-MAILED |
| Monday, November 13, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 7, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, November 15, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, November 27, 2017 | ASSIGNED TO LIE |
| Wednesday, December 13, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 2, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 2, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 27, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 17, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 17, 2018 | USE AMENDMENT FILED |
| Monday, May 7, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, May 21, 2024 | TEAS SECTION 8 RECEIVED |
| Saturday, February 15, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, February 15, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Saturday, February 15, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Tuesday, May 22, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, May 23, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 26, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 15, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, June 26, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |