DIRECT EFFECT Trademark
Trademark Overview
On Wednesday, August 2, 1989, a trademark application was filed for DIRECT EFFECT with the United States Patent and Trademark Office. The USPTO has given the DIRECT EFFECT trademark a serial number of 73816486. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Tuesday, August 4, 2015. This trademark is owned by MATRIX ESSENTIALS, INC.. The DIRECT EFFECT trademark is filed in the Cosmetics & Cleaning Products category with the following description:
HAIR PERMANENT WAVE PREPARATIONS FOR PROFESSIONAL USE
General Information
| Serial Number | 73816486 |
| Word Mark | DIRECT EFFECT |
| Filing Date | Wednesday, August 2, 1989 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Tuesday, August 4, 2015 |
| Registration Number | 1598072 |
| Registration Date | Tuesday, May 29, 1990 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 6, 1990 |
Trademark Statements
| Goods and Services | HAIR PERMANENT WAVE PREPARATIONS FOR PROFESSIONAL USE |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 051 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Tuesday, August 4, 2015 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, June 26, 1989 |
| First Use In Commerce Date | Thursday, June 29, 1989 |
Trademark Owner History
| Party Name | MATRIX ESSENTIALS, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SOLON, OH 44139 |
| Party Name | MATRIX ESSENTIALS, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SOLON, OH 44139 |
| Party Name | MATRIX ESSENTIALS, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SOLON, OH 44139 |
Trademark Events
| Event Date | Event Description |
| Tuesday, August 4, 2015 | CANCELLED SEC. 8 (10-YR) |
| Tuesday, December 30, 2008 | CASE FILE IN TICRS |
| Wednesday, January 31, 2001 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, January 31, 2001 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, July 10, 2000 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Saturday, April 26, 1997 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Friday, July 26, 1996 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Monday, April 8, 1996 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, May 29, 1990 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 6, 1990 | PUBLISHED FOR OPPOSITION |
| Thursday, February 8, 1990 | NOTICE OF PUBLICATION |
| Tuesday, January 2, 1990 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, October 16, 1989 | EXAMINER'S AMENDMENT MAILED |
| Thursday, September 28, 1989 | ASSIGNED TO EXAMINER |
