DIRECT CHOICE Trademark
Trademark Overview
On Thursday, August 13, 1987, a trademark application was filed for DIRECT CHOICE with the United States Patent and Trademark Office. The USPTO has given the DIRECT CHOICE trademark a serial number of 73678573. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, May 2, 2009. This trademark is owned by NORTHWESTERN NATIONAL LIFE INSURANCE COMPANY. The DIRECT CHOICE trademark is filed in the Insurance & Financial Services and Computer & Software Services & Scientific Services categories with the following description:
PRE-PAID HEALTH CARE PLAN ORGANIZATION AND ADMINISTRATION SERVICES
HEALTH CARE SERVICES IN THE NATURE OF A HEALTH MAINTENANCE ORGANIZATION AND PREFERRED PROVIDER ORGANIZATIONS
General Information
| Serial Number | 73678573 |
| Word Mark | DIRECT CHOICE |
| Filing Date | Thursday, August 13, 1987 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, May 2, 2009 |
| Registration Number | 1498021 |
| Registration Date | Tuesday, July 26, 1988 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 3, 1988 |
Trademark Statements
| Goods and Services | PRE-PAID HEALTH CARE PLAN ORGANIZATION AND ADMINISTRATION SERVICES |
| Goods and Services | HEALTH CARE SERVICES IN THE NATURE OF A HEALTH MAINTENANCE ORGANIZATION AND PREFERRED PROVIDER ORGANIZATIONS |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, May 2, 2009 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, June 23, 1987 |
| First Use In Commerce Date | Tuesday, June 23, 1987 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, May 2, 2009 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, June 23, 1987 |
| First Use In Commerce Date | Tuesday, June 23, 1987 |
Trademark Owner History
| Party Name | NORTHWESTERN NATIONAL LIFE INSURANCE COMPANY |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | MINNEAPOLIS, MN 55440 |
| Party Name | NORTHWESTERN NATIONAL LIFE INSURANCE COMPANY |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | MINNEAPOLIS, MN 55440 |
| Party Name | NORTHWESTERN NATIONAL LIFE INSURANCE COMPANY |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | MINNEAPOLIS, MN 55440 |
Trademark Events
| Event Date | Event Description |
| Saturday, May 2, 2009 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Tuesday, June 24, 2008 | CASE FILE IN TICRS |
| Monday, March 28, 1994 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, December 13, 1993 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, July 26, 1988 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 3, 1988 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 5, 1988 | NOTICE OF PUBLICATION |
| Saturday, March 5, 1988 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 26, 1988 | EXAMINERS AMENDMENT MAILED |
| Tuesday, February 16, 1988 | EXAMINERS AMENDMENT MAILED |
| Monday, January 11, 1988 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 11, 1987 | NON-FINAL ACTION MAILED |
| Tuesday, November 3, 1987 | ASSIGNED TO EXAMINER |
