DIRECT BLUE Trademark

Trademark Overview

On Monday, November 7, 1994, a trademark application was filed for DIRECT BLUE with the United States Patent and Trademark Office. The USPTO has given the DIRECT BLUE trademark a serial number of 74595647. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, April 7, 2016. This trademark is owned by Blue Cross and Blue Shield Association. The DIRECT BLUE trademark is filed in the Insurance & Financial Services category with the following description:

prepaid financing and administration of coverage programs for medical, hospital and related health services, namely physician services, hospital services, health treatment services, therapy services, prescription services and home care and hospice care
direct blue

General Information

Serial Number74595647
Word MarkDIRECT BLUE
Filing DateMonday, November 7, 1994
Status800 - REGISTERED AND RENEWED
Status DateThursday, April 7, 2016
Registration Number1954541
Registration DateTuesday, February 6, 1996
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 14, 1995

Trademark Statements

Goods and Servicesprepaid financing and administration of coverage programs for medical, hospital and related health services, namely physician services, hospital services, health treatment services, therapy services, prescription services and home care and hospice care

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, February 24, 1995
Primary Code036
First Use Anywhere DateSunday, October 1, 1989
First Use In Commerce DateSunday, October 1, 1989

Trademark Owner History

Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601
Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60611
Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60611

Trademark Events

Event DateEvent Description
Friday, February 2, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, February 2, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 2, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 2, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, February 2, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 7, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, April 7, 2016REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Thursday, April 7, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, April 7, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, February 1, 2016TEAS SECTION 8 & 9 RECEIVED
Friday, February 6, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, August 22, 2006CASE FILE IN TICRS
Friday, April 7, 2006REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, April 7, 2006REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, April 7, 2006ASSIGNED TO PARALEGAL
Friday, November 11, 2005REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, November 11, 2005TEAS SECTION 8 & 9 RECEIVED
Friday, June 14, 2002TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 14, 2001REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, November 8, 2001REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, February 6, 1996REGISTERED-PRINCIPAL REGISTER
Tuesday, November 14, 1995PUBLISHED FOR OPPOSITION
Friday, October 13, 1995NOTICE OF PUBLICATION
Thursday, August 10, 1995APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 23, 1995CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 15, 1995NON-FINAL ACTION MAILED
Tuesday, April 18, 1995ASSIGNED TO EXAMINER

Related Keywords

blue direct services care hospital health therapy treatment prescription financing hospice physician