DIRECT ALLIANCE Trademark

Trademark Overview


On Thursday, July 18, 2002, a trademark application was filed for DIRECT ALLIANCE with the United States Patent and Trademark Office. The USPTO has given the DIRECT ALLIANCE trademark a serial number of 76431927. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 4, 2011. This trademark is owned by Direct Alliance Corp.. The DIRECT ALLIANCE trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Communication Services, Personal, and Legal & Social Services categories with the following description:

business services in the field of advertising, namely, advertising agencies; electronic advertising, namely, live electronic advertising, namely; dissemination of advertising for others via the Internet; preparing audio-visual presentations for use in advertising; dissemination of advertising for others via the Internet, namely, audio-video electronic mail advertising, transactive electronic mail advertising, and extranet electronic mail advertising; promoting the goods and services of others online banner advertising; print advertising, namely, preparing print advertisements for others; direct mail catalog advertising; direct marketing advertising for others electronic direct marketing advertising for others; audio and video communication with customers; direct audio-video electronic mail marketing advertising for others; direct extranet marketing advertising for others; direct banner marketing advertising for others; direct print marketing advertising for others; direct mail marketin...

financial services, namely, credit agencies featuring customer credit processing, namely, credit checking, credit analyzing, credit monitoring and tracking, and financial reporting; collections processing, namely, collection agency services; and financial operations, namely, credit card transaction processing services

Electronic mailing services, namely, electronic mail delivery, and electronic mail services

Security services in the field of fraud detection, namely, fraud detection services in the field of credit cards for on-line purchasing
direct alliance

General Information


Serial Number76431927
Word MarkDIRECT ALLIANCE
Filing DateThursday, July 18, 2002
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 4, 2011
Registration Number2868408
Registration DateTuesday, August 3, 2004
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 11, 2004

Trademark Statements


Goods and Servicesbusiness services in the field of advertising, namely, advertising agencies; electronic advertising, namely, live electronic advertising, namely; dissemination of advertising for others via the Internet; preparing audio-visual presentations for use in advertising; dissemination of advertising for others via the Internet, namely, audio-video electronic mail advertising, transactive electronic mail advertising, and extranet electronic mail advertising; promoting the goods and services of others online banner advertising; print advertising, namely, preparing print advertisements for others; direct mail catalog advertising; direct marketing advertising for others electronic direct marketing advertising for others; audio and video communication with customers; direct audio-video electronic mail marketing advertising for others; direct extranet marketing advertising for others; direct banner marketing advertising for others; direct print marketing advertising for others; direct mail marketing advertising for others; direct catalog marketing advertising for others; direct database marketing advertising for others; lead generation services, namely, telemarketing; business marketing consulting services; business management services, namely, customer relationship management; supply chain management featuring order management, product code generation, multi-tiered pricing management, dynamic content management, inventory planning management, inventory operations management, distribution operations management, and channel balancing management; sales center operations management; electronic commerce management; and multi-channel electronic commerce management; business research, namely, customer analysis services for others in the field of customer profiling, namely, industry specific, market specific, and segment specific profiling; business research, namely, customer modeling for others in the field of customer performance modeling, namely, industry specific, market specific, segment specific, and company specific modeling, and data mining; product merchandising; accounting services, namely, sales reporting and returns processing; and information management services, namely, invoice processing
Goods and Servicesfinancial services, namely, credit agencies featuring customer credit processing, namely, credit checking, credit analyzing, credit monitoring and tracking, and financial reporting; collections processing, namely, collection agency services; and financial operations, namely, credit card transaction processing services
Goods and ServicesElectronic mailing services, namely, electronic mail delivery, and electronic mail services
Goods and ServicesSecurity services in the field of fraud detection, namely, fraud detection services in the field of credit cards for on-line purchasing

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 4, 2011
Primary Code035
First Use Anywhere DateFriday, August 30, 1996
First Use In Commerce DateFriday, August 30, 1996

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 4, 2011
Primary Code036
First Use Anywhere DateFriday, August 30, 1996
First Use In Commerce DateFriday, August 30, 1996

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 4, 2011
Primary Code038
First Use Anywhere DateFriday, August 30, 1996
First Use In Commerce DateFriday, August 30, 1996

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 4, 2011
Primary Code045
First Use Anywhere DateFriday, August 30, 1996
First Use In Commerce DateFriday, August 30, 1996

Trademark Owner History


Party NameDirect Alliance Corp.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressTempe, AZ 85284

Party NameDirect Alliance Corp.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressTempe, AZ 85284

Party NameDirect Alliance Corp.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressTempe, AZ 85284

Trademark Events


Event DateEvent Description
Friday, March 4, 2011CANCELLED SEC. 8 (6-YR)
Tuesday, August 3, 2004REGISTERED-PRINCIPAL REGISTER
Tuesday, May 11, 2004PUBLISHED FOR OPPOSITION
Wednesday, April 21, 2004NOTICE OF PUBLICATION
Monday, March 1, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 4, 2004CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 4, 2004PAPER RECEIVED
Monday, October 20, 2003FINAL REFUSAL MAILED
Friday, August 15, 2003CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 15, 2003CASE FILE IN TICRS
Friday, August 15, 2003PAPER RECEIVED
Wednesday, February 12, 2003NON-FINAL ACTION MAILED
Friday, December 6, 2002ASSIGNED TO EXAMINER