DIRECT ADVANTAGE Trademark
Trademark Overview
On Tuesday, March 6, 2001, a trademark application was filed for DIRECT ADVANTAGE with the United States Patent and Trademark Office. The USPTO has given the DIRECT ADVANTAGE trademark a serial number of 76219934. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, December 16, 2022. This trademark is owned by Associated Banc-Corp. The DIRECT ADVANTAGE trademark is filed in the Insurance & Financial Services category with the following description:
Payroll direct deposit banking services
General Information
| Serial Number | 76219934 |
| Word Mark | DIRECT ADVANTAGE |
| Filing Date | Tuesday, March 6, 2001 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 16, 2022 |
| Registration Number | 2575804 |
| Registration Date | Tuesday, June 4, 2002 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 12, 2002 |
Trademark Statements
| Goods and Services | Payroll direct deposit banking services |
| Disclaimer with Predetermined Text | "DIRECT" |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 16, 2022 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, February 20, 2001 |
| First Use In Commerce Date | Tuesday, February 20, 2001 |
Trademark Owner History
| Party Name | Associated Banc-Corp |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Green Bay, WI 54304 |
| Party Name | Associated Banc-Corp |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Green Bay, WI 54304 |
| Party Name | Associated Banc-Corp |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Green Bay, WI 54304 |
Trademark Events
| Event Date | Event Description |
| Friday, December 16, 2022 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Friday, June 4, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, May 22, 2012 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, May 22, 2012 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, May 22, 2012 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, May 22, 2012 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Tuesday, May 22, 2012 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Monday, May 21, 2012 | POST REGISTRATION ACTION MAILED - SEC. 8 & 9 |
| Monday, May 21, 2012 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, May 14, 2012 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, April 11, 2008 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, March 20, 2008 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, September 7, 2007 | CASE FILE IN TICRS |
| Tuesday, June 4, 2002 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 12, 2002 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 20, 2002 | NOTICE OF PUBLICATION |
| Friday, October 5, 2001 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 2, 2001 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 13, 2001 | NON-FINAL ACTION MAILED |
| Wednesday, May 23, 2001 | ASSIGNED TO EXAMINER |
