DIRECT ADVANTAGE Trademark

Trademark Overview

On Wednesday, July 10, 1996, a trademark application was filed for DIRECT ADVANTAGE with the United States Patent and Trademark Office. The USPTO has given the DIRECT ADVANTAGE trademark a serial number of 75132309. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, August 2, 2017. This trademark is owned by UNITED VISUAL PRODUCTS, INC.. The DIRECT ADVANTAGE trademark is filed in the Advertising, Business and Retail Services category with the following description:

mail order catalog services featuring furniture and office products
direct advantage

General Information

Serial Number75132309
Word MarkDIRECT ADVANTAGE
Filing DateWednesday, July 10, 1996
Status800 - REGISTERED AND RENEWED
Status DateWednesday, August 2, 2017
Registration Number2073844
Registration DateTuesday, June 24, 1997
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 1, 1997

Trademark Statements

Goods and Servicesmail order catalog services featuring furniture and office products

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, August 17, 1996
Primary Code035
First Use Anywhere DateFriday, March 1, 1996
First Use In Commerce DateFriday, March 1, 1996

Trademark Owner History

Party NameUNITED VISUAL PRODUCTS, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMILWAUKEE, WI 532072649
US
Party NameUNITED VISUAL PRODUCTS, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWest Allis, WI 532141011
US
Party NameUNITED VISUAL PRODUCTS, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWest Allis, WI 532141011
US

Trademark Events

Event DateEvent Description
Monday, January 6, 1997ASSIGNED TO EXAMINER
Monday, January 13, 1997ASSIGNED TO EXAMINER
Monday, January 13, 1997EXAMINER'S AMENDMENT MAILED
Saturday, January 18, 1997APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 22, 1997PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, January 27, 1997EXAMINER'S AMENDMENT MAILED
Saturday, February 1, 1997APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, February 28, 1997NOTICE OF PUBLICATION
Tuesday, April 1, 1997PUBLISHED FOR OPPOSITION
Tuesday, June 24, 1997REGISTERED-PRINCIPAL REGISTER
Friday, June 27, 2003PAPER RECEIVED
Friday, June 27, 2003REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, September 4, 2003REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, December 1, 2006CASE FILE IN TICRS
Tuesday, June 5, 2007TEAS SECTION 8 & 9 RECEIVED
Tuesday, June 5, 2007REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, July 5, 2007ASSIGNED TO PARALEGAL
Tuesday, July 31, 2007REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, July 31, 2007REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, June 26, 2017TEAS SECTION 8 & 9 RECEIVED
Wednesday, August 2, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, August 2, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, August 2, 2017REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, August 2, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, June 24, 2026COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Related Keywords

advantage direct furniture office products featuring services order catalog mail