DIRECT Trademark

Trademark Overview


On Monday, October 31, 2005, a trademark application was filed for DIRECT with the United States Patent and Trademark Office. The USPTO has given the DIRECT trademark a serial number of 78743546. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, February 28, 2017. This trademark is owned by Direct General Corporation. The DIRECT trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, underwriting, brokerage and consultation in the field automobile liability, property, casualty, physical damage and life insurance
direct

General Information


Serial Number78743546
Word MarkDIRECT
Filing DateMonday, October 31, 2005
Status800 - REGISTERED AND RENEWED
Status DateTuesday, February 28, 2017
Registration Number3348207
Registration DateTuesday, December 4, 2007
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 18, 2007

Trademark Statements


Description of the Colors ClaimedThe mark consists of the stylized word DIRECT in the color red
Section 2(f) Limitation Statement"DIRECT"
Goods and ServicesInsurance services, namely, underwriting, brokerage and consultation in the field automobile liability, property, casualty, physical damage and life insurance
Indication of Colors claimedThe color(s) red is/are claimed as a feature of the mark.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, November 3, 2005
Primary Code036
First Use Anywhere DateThursday, January 1, 1998
First Use In Commerce DateThursday, January 1, 1998

Trademark Owner History


Party NameNATIONAL GENERAL MANAGEMENT CORP.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressWINSTON-SALEM, NC 27105

Party NameDirect General Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, CA 10038

Party NameDirect General Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNashville, TN 37217

Party NameDirect General Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNashville, TN 37217

Trademark Events


Event DateEvent Description
Thursday, November 3, 2005NEW APPLICATION ENTERED
Thursday, May 4, 2006ASSIGNED TO EXAMINER
Thursday, May 11, 2006NON-FINAL ACTION WRITTEN
Thursday, May 11, 2006NON-FINAL ACTION E-MAILED
Tuesday, September 26, 2006TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, September 26, 2006CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 5, 2006TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, December 27, 2006NON-FINAL ACTION WRITTEN
Wednesday, December 27, 2006NON-FINAL ACTION E-MAILED
Wednesday, May 30, 2007TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 30, 2007CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 31, 2007TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, June 12, 2007TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 18, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 30, 2007ASSIGNED TO LIE
Tuesday, August 7, 2007WITHDRAWN FROM PUB - TQR/NON-ATTY REQUEST
Wednesday, August 29, 2007NOTICE OF PUBLICATION
Tuesday, September 18, 2007PUBLISHED FOR OPPOSITION
Tuesday, December 4, 2007REGISTERED-PRINCIPAL REGISTER
Tuesday, November 12, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, November 12, 2013TEAS SECTION 8 & 15 RECEIVED
Tuesday, November 12, 2013REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Friday, November 4, 2005NOTICE OF DESIGN SEARCH CODE MAILED
Monday, July 30, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, November 23, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, November 23, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sunday, December 4, 2016COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, December 29, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 29, 2016TEAS SECTION 8 & 9 RECEIVED
Tuesday, February 28, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, February 28, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, February 28, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, November 10, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 6, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, October 1, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, October 1, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, May 10, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, May 10, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 10, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, May 10, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, May 10, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, August 24, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, August 24, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 24, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 24, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 24, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, February 15, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, May 24, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 24, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, May 24, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, May 24, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 24, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 28, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, November 24, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED