DIGITAL STRATEGY PLAYBOOK Trademark

Trademark Overview


On Tuesday, September 13, 2016, a trademark application was filed for DIGITAL STRATEGY PLAYBOOK with the United States Patent and Trademark Office. The USPTO has given the DIGITAL STRATEGY PLAYBOOK trademark a serial number of 87169266. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Tuesday, July 8, 2025. This trademark is owned by USDM Holdings, Inc.. The DIGITAL STRATEGY PLAYBOOK trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising and marketing services; business strategic planning services; analytics services, namely, analysis of advertising response, analyzing and compiling business data, providing advertising and business recommendations based on data; collecting, providing, analyzing and managing advertising, consumer behavior and business data in the field of advertising, marketing, business planning and business performance for business purposes, namely, electronic data collection, data compiling and data analysis
digital strategy playbook

General Information


Serial Number87169266
Word MarkDIGITAL STRATEGY PLAYBOOK
Filing DateTuesday, September 13, 2016
Status710 - CANCELLED - SECTION 8
Status DateTuesday, July 8, 2025
Registration Number5439964
Registration DateTuesday, April 3, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesAdvertising and marketing services; business strategic planning services; analytics services, namely, analysis of advertising response, analyzing and compiling business data, providing advertising and business recommendations based on data; collecting, providing, analyzing and managing advertising, consumer behavior and business data in the field of advertising, marketing, business planning and business performance for business purposes, namely, electronic data collection, data compiling and data analysis

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateTuesday, July 8, 2025
Primary Code035
First Use Anywhere DateTuesday, August 29, 2017
First Use In Commerce DateTuesday, August 29, 2017

Trademark Owner History


Party NameDIRECT DIGITAL HOLDINGS LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressHOUSTON, TX 77027

Party NameUNIVERSAL STANDARDS FOR DIGITAL MARKETING, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressAUSTIN, TX 78758

Party NameUNIVERSAL STANDARDS FOR DIGITAL MARKETING, LLC
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressAUSTIN, TX 78758

Party NameUSDM Holdings, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAustin, TX 78701

Trademark Events


Event DateEvent Description
Wednesday, December 21, 2016NON-FINAL ACTION WRITTEN
Friday, September 16, 2016NEW APPLICATION ENTERED
Friday, September 16, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, December 19, 2016ASSIGNED TO EXAMINER
Wednesday, December 21, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, December 21, 2016NON-FINAL ACTION E-MAILED
Wednesday, June 21, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, June 21, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 22, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, July 20, 2017FINAL REFUSAL WRITTEN
Thursday, July 20, 2017FINAL REFUSAL E-MAILED
Monday, January 22, 2018TEAS AMENDMENT OF USE RECEIVED
Monday, January 22, 2018TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, February 13, 2018USE AMENDMENT ACCEPTED
Tuesday, February 13, 2018APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER
Thursday, July 20, 2017NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, December 13, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, January 22, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, January 22, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 23, 2018USE AMENDMENT FILED
Tuesday, January 23, 2018AMENDMENT TO USE PROCESSING COMPLETE
Wednesday, February 14, 2018NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED
Wednesday, August 10, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 10, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, August 10, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, August 10, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 22, 2018ASSIGNED TO LIE
Monday, February 26, 2018LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, April 3, 2018REGISTERED-SUPPLEMENTAL REGISTER
Wednesday, August 10, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, August 10, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 3, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, March 29, 2024TEAS SECTION 8 RECEIVED
Monday, December 16, 2024POST REGISTRATION ACTION MAILED - SEC. 8
Tuesday, July 8, 2025CANCELLED SEC. 8 (6-YR)
Tuesday, July 8, 2025NOTICE OF CANCELLATION SEC. 8 EMAILED
Wednesday, October 26, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, December 16, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL