DIFFERENT AND BETTER Trademark
Trademark Overview
On Wednesday, June 18, 2025, a trademark application was filed for DIFFERENT AND BETTER with the United States Patent and Trademark Office. The USPTO has given the DIFFERENT AND BETTER trademark a serial number of 99239845. The federal status of this trademark filing is REGISTERED as of Tuesday, January 27, 2026. This trademark is owned by Victory Financial Corporation. The DIFFERENT AND BETTER trademark is filed in the Insurance & Financial Services category with the following description:
Banking; Online banking; Banking consultation; Banking services; Internet banking services; Providing banking information; Mobile banking services; Online banking services; Banking and financing services
General Information
| Serial Number | 99239845 |
| Word Mark | DIFFERENT AND BETTER |
| Filing Date | Wednesday, June 18, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 27, 2026 |
| Registration Number | 8116223 |
| Registration Date | Tuesday, January 27, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 9, 2025 |
Trademark Statements
| Goods and Services | Banking; Online banking; Banking consultation; Banking services; Internet banking services; Providing banking information; Mobile banking services; Online banking services; Banking and financing services |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 18, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, April 9, 2025 |
| First Use In Commerce Date | Wednesday, April 9, 2025 |
Trademark Owner History
| Party Name | Victory Financial Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Lubbock, TX 79407 |
| Party Name | Victory Financial Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Lubbock, TX 79407 |
| Party Name | Victory Financial Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Lubbock, TX 79407 |
Trademark Events
| Event Date | Event Description |
| Wednesday, June 18, 2025 | NEW APPLICATION ENTERED |
| Wednesday, June 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, June 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 5, 2025 | ASSIGNED TO EXAMINER |
| Thursday, November 13, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 3, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 9, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 9, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 27, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 27, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
