DIEHARDS CHOOSE DIEHARD Trademark

Trademark Overview


On Friday, April 8, 2022, a trademark application was filed for DIEHARDS CHOOSE DIEHARD with the United States Patent and Trademark Office. The USPTO has given the DIEHARDS CHOOSE DIEHARD trademark a serial number of 97975399. The federal status of this trademark filing is REGISTERED as of Tuesday, May 2, 2023. This trademark is owned by ADVANCE STORES COMPANY, INCORPORATED. The DIEHARDS CHOOSE DIEHARD trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail store services featuring automotive parts, vehicle, car, marine, lawn and garden, motorcycle and powersport batteries; Online retail store services featuring automotive parts, vehicle, car, marine, lawn and garden, motorcycle and powersport batteries
diehards choose diehard

General Information


Serial Number97975399
Word MarkDIEHARDS CHOOSE DIEHARD
Filing DateFriday, April 8, 2022
Status700 - REGISTERED
Status DateTuesday, May 2, 2023
Registration Number7045004
Registration DateTuesday, May 2, 2023
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 25, 2022

Trademark Statements


Goods and ServicesRetail store services featuring automotive parts, vehicle, car, marine, lawn and garden, motorcycle and powersport batteries; Online retail store services featuring automotive parts, vehicle, car, marine, lawn and garden, motorcycle and powersport batteries

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, April 12, 2022
Primary Code035
First Use Anywhere DateFriday, December 31, 2021
First Use In Commerce DateFriday, December 31, 2021

Trademark Owner History


Party NameADVANCE STORES COMPANY, INCORPORATED
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressRoanoke, VA 24012

Party NameADVANCE STORES COMPANY, INCORPORATED
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressRoanoke, VA 24012

Party NameADVANCE STORES COMPANY, INCORPORATED
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressRoanoke, VA 24012

Trademark Events


Event DateEvent Description
Tuesday, April 12, 2022NEW APPLICATION ENTERED
Tuesday, April 12, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, September 12, 2022ASSIGNED TO EXAMINER
Wednesday, September 21, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 5, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 25, 2022PUBLISHED FOR OPPOSITION
Tuesday, October 25, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 20, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, December 22, 2022TEAS STATEMENT OF USE RECEIVED
Thursday, December 22, 2022SOU TEAS EXTENSION RECEIVED
Thursday, December 22, 2022TEAS REQUEST TO DIVIDE RECEIVED
Thursday, December 22, 2022SOU EXTENSION 1 FILED
Thursday, December 22, 2022DIVISIONAL REQUEST RECEIVED
Thursday, December 22, 2022USE AMENDMENT FILED
Thursday, January 26, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, February 27, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 28, 2023SOU EXTENSION 1 GRANTED
Tuesday, February 28, 2023DIVISIONAL PROCESSING COMPLETE
Tuesday, February 28, 2023STATEMENT OF USE PROCESSING COMPLETE
Wednesday, March 1, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 28, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, March 29, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, May 2, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, May 2, 2023REGISTERED-PRINCIPAL REGISTER
Monday, September 23, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, September 23, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, September 23, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED