| Serial Number | 97353511 |
| Word Mark | DIEHARDS CHOOSE DIEHARD |
| Filing Date | Friday, April 8, 2022 |
| Status | 732 - THIRD EXTENSION - GRANTED |
| Status Date | Friday, April 19, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 25, 2022 |
| Goods and Services | Retail store services featuring battery testers, jumper cables and accessories for vehicle batteries, hand and power tools, hand-operated and powered jacks and lifts, roof racks, carriers, baskets, and boxes for motor vehicles and motor vehicle cargo carriers, storage boxes, and organizers; Online retail store services featuring battery testers, jumper cables and accessories for vehicle batteries, hand and power tools, hand-operated and powered jacks and lifts, roof racks, carriers, baskets, and boxes for motor vehicles and motor vehicle cargo carriers, storage boxes, and organizers |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 12, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | ADVANCE STORES COMPANY, INCORPORATED |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Roanoke, VA 24012 |
| Party Name | ADVANCE STORES COMPANY, INCORPORATED |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Roanoke, VA 24012 |
| Event Date | Event Description |
| Tuesday, April 12, 2022 | NEW APPLICATION ENTERED |
| Tuesday, April 12, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 12, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, September 21, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 5, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 25, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 25, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 20, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, December 22, 2022 | SOU TEAS EXTENSION RECEIVED |
| Thursday, December 22, 2022 | TEAS REQUEST TO DIVIDE RECEIVED |
| Thursday, December 22, 2022 | SOU EXTENSION 1 FILED |
| Thursday, December 22, 2022 | DIVISIONAL REQUEST RECEIVED |
| Thursday, January 26, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, February 27, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, February 28, 2023 | SOU EXTENSION 1 GRANTED |
| Tuesday, February 28, 2023 | DIVISIONAL PROCESSING COMPLETE |
| Wednesday, March 1, 2023 | CORRECTED NOA E-MAILED |
| Wednesday, March 1, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, December 4, 2023 | SOU TEAS EXTENSION RECEIVED |
| Monday, December 4, 2023 | SOU EXTENSION 2 FILED |
| Monday, December 4, 2023 | SOU EXTENSION 2 GRANTED |
| Wednesday, December 6, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, April 19, 2024 | SOU TEAS EXTENSION RECEIVED |
| Friday, April 19, 2024 | SOU EXTENSION 3 FILED |
| Friday, April 19, 2024 | SOU EXTENSION 3 GRANTED |
| Saturday, April 20, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, August 28, 2024 | TEAS STATEMENT OF USE RECEIVED |