| Serial Number | 75441873 |
| Word Mark | DIEHARD RACING |
| Filing Date | Friday, February 27, 1998 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Sunday, February 28, 2010 |
| Registration Number | 2264494 |
| Registration Date | Tuesday, July 27, 1999 |
| Mark Drawing | 3S15 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 4, 1999 |
| Disclaimer with Predetermined Text | "RACING" |
| Goods and Services | Promoting motor sport competition and racing events in the field of automobiles |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Sunday, February 28, 2010 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, May 31, 1994 |
| First Use In Commerce Date | Tuesday, May 31, 1994 |
| Party Name | KCD IP, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOFFMAN ESTATES, IL 60179 |
| Party Name | SEARS BRANDS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOFFMAN ESTATES, IL 60179 |
| Party Name | SEARS, ROEBUCK AND CO. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Hoffman Estates, IL 60179 |
| Party Name | SEARS, ROEBUCK AND CO. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Hoffman Estates, IL 60179 |
| Party Name | SEARS, ROEBUCK AND CO. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Hoffman Estates, IL 60179 |
| Event Date | Event Description |
| Sunday, February 28, 2010 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, August 5, 2009 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, August 5, 2009 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, April 7, 2009 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, August 3, 2007 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, August 3, 2007 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, August 24, 2006 | CASE FILE IN TICRS |
| Wednesday, May 24, 2006 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, September 24, 2005 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, September 24, 2005 | ASSIGNED TO PARALEGAL |
| Tuesday, July 26, 2005 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, July 26, 2005 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, May 27, 2005 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, May 27, 2005 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, November 18, 2002 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 27, 1999 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 4, 1999 | PUBLISHED FOR OPPOSITION |
| Friday, April 2, 1999 | NOTICE OF PUBLICATION |
| Sunday, January 24, 1999 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 17, 1998 | NON-FINAL ACTION MAILED |
| Tuesday, September 8, 1998 | ASSIGNED TO EXAMINER |