| Serial Number | 77109358 |
| Word Mark | DIAMOND STANDARD |
| Filing Date | Friday, February 16, 2007 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, July 1, 2019 |
| Registration Number | 3540911 |
| Registration Date | Tuesday, December 2, 2008 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 29, 2008 |
| Indication of Colors claimed | The color(s) red, white, black, gray, silver, brown and blue is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "Diamond" and "Standard" in red with white shading, over a diamond geometric figure, the outer portion of which is black, gray and silver, the inner portion of which is brown, with a white diamond in the nature of jewelry set in the center, all over a blue background. |
| Goods and Services | Structural parts for automobiles; automobile parts, namely, bumpers, bumper assemblies, namely, steel rear truck bumpers used for rear end truck bed protection and a hitch ball area for towing; reinforcement bars, namely, steel or aluminum roll formed into a channel providing front end protection for autos; energy absorbers, namely, high density foam molded product spaced between the bumper fascia/cover and the reinforcement bar; hoods, and bumper brackets, namely, steel mounting arms between the frame of the vehicle and the front bumper or reinforcement bar used for attaching same |
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 21, 2007 |
| Primary Code | 012 |
| First Use Anywhere Date | Monday, December 31, 2007 |
| First Use In Commerce Date | Monday, December 31, 2007 |
| Party Name | REFLEXXION AUTOMOTIVE PRODUCTS, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MEMPHIS, TN 38118 |
| Party Name | IRISH MIKE'S LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NORTH BARTLETT, TN 38133 |
| Party Name | Reflexxion Automotive Products, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Memphis, TN 38116 |
| Party Name | Reflexxion Automotive Products, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Memphis, TN 38116 |
| Party Name | Reflexxion Automotive Products, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Memphis, TN 38116 |
| Event Date | Event Description |
| Monday, July 1, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Monday, July 1, 2019 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, July 1, 2019 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, July 1, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, May 23, 2019 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, December 2, 2017 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, October 6, 2017 | REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY ENTERED |
| Friday, October 6, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, April 4, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, April 3, 2017 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, March 14, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Friday, March 14, 2014 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, February 24, 2014 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Friday, March 14, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, February 24, 2014 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, July 3, 2013 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 19, 2013 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, July 14, 2011 | COUNTERCLAIM OPP. NO. 999999 |
| Tuesday, December 2, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 28, 2008 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, October 24, 2008 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, October 24, 2008 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, October 22, 2008 | USE AMENDMENT FILED |
| Friday, October 24, 2008 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, October 22, 2008 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 22, 2008 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 29, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 9, 2008 | NOTICE OF PUBLICATION |
| Saturday, December 22, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, December 21, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 17, 2007 | AMENDMENT FROM APPLICANT ENTERED |
| Monday, December 17, 2007 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 13, 2007 | PAPER RECEIVED |
| Wednesday, June 13, 2007 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 13, 2007 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 13, 2007 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 5, 2007 | ASSIGNED TO EXAMINER |
| Thursday, May 10, 2007 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Saturday, May 26, 2007 | ASSIGNED TO LIE |
| Thursday, May 10, 2007 | PAPER RECEIVED |
| Thursday, February 22, 2007 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, February 21, 2007 | NEW APPLICATION ENTERED IN TRAM |