| Serial Number | 90536609 |
| Word Mark | DIAMOND LOYALTY PROGRAM BY DAVID'S |
| Filing Date | Friday, February 19, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 12, 2022 |
| Registration Number | 6697207 |
| Registration Date | Tuesday, April 12, 2022 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 25, 2022 |
| Description of Mark | The mark consists of DIAMOND is written in large capital shaded letters with the O being tilted with a small diamond on top to resemble a ring with the words Loyalty Program by David's written in smaller capital letters below. |
| Goods and Services | Loyalty program for retail and online retail store services, namely, providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; loyalty program for retail and online retail store services, namely, administration of a customer loyalty program which provides rewards in the form of credit to purchase products and services, product discounts and promotions, retail and online retail store discounts, and related benefits to customers in order to promote and reward customer loyalty; providing an incentive award program for customers through the issuance and distribution of loyalty reward numbers for the purpose of promoting and rewarding loyalty |
| NOT AVAILABLE | DIAMOND LOYALTY PROGRAM |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 21, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, December 1, 2020 |
| First Use In Commerce Date | Tuesday, December 1, 2020 |
| Party Name | DAVID'S BRIDAL INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | King of Prussia, PA 19406 |
| Party Name | David's Bridal, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Conshohocken, PA 19428 |
| Party Name | David's Bridal, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Conshohocken, PA 19428 |
| Party Name | David's Bridal, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Conshohocken, PA 19428 |
| Event Date | Event Description |
| Wednesday, May 12, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, May 21, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 23, 2021 | NEW APPLICATION ENTERED |
| Tuesday, September 14, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, September 21, 2021 | NON-FINAL ACTION E-MAILED |
| Saturday, May 22, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, September 21, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 21, 2021 | NON-FINAL ACTION WRITTEN |
| Monday, November 1, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 2, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 1, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 20, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 5, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 25, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 25, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 12, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 2, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, August 9, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, September 27, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, September 27, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, September 27, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, August 30, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |