DIAGEO Trademark

Trademark Overview


On Monday, December 11, 2023, a trademark application was filed for DIAGEO with the United States Patent and Trademark Office. The USPTO has given the DIAGEO trademark a serial number of 79421806. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Monday, April 28, 2025. This trademark is owned by Diageo Great Britain Limited. The DIAGEO trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Entertainment and educational services provided in online virtual environments relating to virtual goods in the form of non-alcoholic and alcoholic beverages and clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags; entertainment and educational services in the nature of organizing, arranging, and conducting virtual performances, art exhibition services and social entertainment events; virtual reality and interactive game services provided online from a global computer network and through wireless networks and electronic devices; conducting entertainment and educational events in the metaverse and in virtual environment; entertainment services provided in online virtual environments relating to non-downloadable virtual goods, namely, digital art, photographs, videos, or audio recordings; entertainment services provided in virtual environments in which users can interact for recreational or entertainment purposes; entertainment services, namely, operating a...

Downloadable digital files, being downloadable images, photographs, digital art, videos or audio recordings used with blockchain technology authenticated by non-fungible tokens (NFTs); downloadable digital files authenticated by non-fungible tokens [NFTs], used with blockchain technology to represent a virtual or physical goods, for data storage, and for limiting access to content; computer programs featuring downloadable virtual goods, namely in the form of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online and in online virtual worlds; downloadable computer software for interactive online games, environments, platforms and experiences for use via a global computer network and through wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing acce...

Retail store services connected with the sale of alcoholic and non-alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags authenticated by non-fungible tokens; providing incentive reward programs for customers through issuance and processing of loyalty points authenticated by non-fungible tokens (nfts) for on-line purchase of goods and services; retail store services and online retail store services connected with the sale of virtual goods, namely in the form of alcoholic beverages, low-alcoholic beverages, non-alcoholic beverages, beers, wines, sparkling wines, champagne, ready to drink alcoholic and non-alcoholic products, cocktails, beverageware, bottles, personalised bottles, drinking vessels, drinking glasses, glassware, painted glassware, crystalware, decanters, bottle openers, corkscrews, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags authenticated by non-fungible tokens (NFTs); blockchain tokens,...

Providing temporary use of non-downloadable software for creating digital/virtual media namely, digital/virtual assets in the form of images, photos, videos, file containing text, spreadsheets, or slide decks, relating to contents stored digitally/virtually; providing temporary use of non-downloadable computer software, featuring virtual goods created with blockchain-based software technology and smart contracts, in the nature of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online; technological services related to the online creation of art works and digital images in connection with goods namely, non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online; providing temporary use of non-downloadable computer software for creating, managing, storing, accessing, sending, receiving, exchanging, validating and selling...
diageo

General Information


Serial Number79421806
Word MarkDIAGEO
Filing DateMonday, December 11, 2023
Status638 - NEW APPLICATION - ASSIGNED TO EXAMINER
Status DateMonday, April 28, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesEntertainment and educational services provided in online virtual environments relating to virtual goods in the form of non-alcoholic and alcoholic beverages and clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags; entertainment and educational services in the nature of organizing, arranging, and conducting virtual performances, art exhibition services and social entertainment events; virtual reality and interactive game services provided online from a global computer network and through wireless networks and electronic devices; conducting entertainment and educational events in the metaverse and in virtual environment; entertainment services provided in online virtual environments relating to non-downloadable virtual goods, namely, digital art, photographs, videos, or audio recordings; entertainment services provided in virtual environments in which users can interact for recreational or entertainment purposes; entertainment services, namely, operating a virtual bar or restaurant offering virtual food and beverages for education and entertainment purposes; entertainment services, namely, conducting actual and virtual workshops, educational demonstrations and courses of instruction in the field of mixology and alcoholic beverages; entertainment services provided in virtual environments in which users can interact for recreational, leisure or entertainment purposes, featuring digital media, digital files, and digital assets authenticated by non-fungible tokens [NFTs]; entertainment services provided via on-line virtual environment for using, trading, and purchasing virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets (term considered too vague by the International Bureau pursuant to Rule 13 (2) (b) of the Regulations); providing educational information on-line relating to crypto-assets; production of educational and entertainment content for use in the metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof; organizing and conducting events, exhibitions, expositions and conferences for entertainment or educational purposes via interactive entertainment, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof.
Goods and ServicesDownloadable digital files, being downloadable images, photographs, digital art, videos or audio recordings used with blockchain technology authenticated by non-fungible tokens (NFTs); downloadable digital files authenticated by non-fungible tokens [NFTs], used with blockchain technology to represent a virtual or physical goods, for data storage, and for limiting access to content; computer programs featuring downloadable virtual goods, namely in the form of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online and in online virtual worlds; downloadable computer software for interactive online games, environments, platforms and experiences for use via a global computer network and through wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; downloadable computer software and downloadable mobile application software for providing access to digital electronic content and experiences in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; virtual and augmented reality software; downloadable software, mobile application software and cloud-based software for virtual reality games and virtual worlds; virtual reality headsets and glasses; electronic mobile and hand-held devices adapted for use in online virtual worlds, being computer hardware; downloadable virtual and augmented reality software for education, learning, entertainment purpose; downloadable software and mobile application software for providing a virtual marketplace; downloadable software and mobile application software for generating cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing cryptocurrency transactions using blockchain technology; computer programs for the creation and trade of digital assets using blockchain-based software technology; downloadable computer software and mobile application software enabling the authentication, ownership, availability, sale and trading of digital assets; downloadable software and mobile application software for processing transactions related to crypto-assets, non-fungible tokens and other application tokens; downloadable software and mobile application software for use in electronically trading, storing, sending, receiving, accepting and transmitting crypto-assets, non-fungible tokens and other digital tokens; downloadable computer software and mobile application software for viewing images, videos and content relating to beverages, gaming, music, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags; downloadable loyalty cards, incentive cards and reward cards; e-payment software; 3D animation software; augmented reality software; chatbot software; computer software featuring intelligent assistants to create enhanced user experiences in response to user inquiries, instructions, and commands.
Goods and ServicesRetail store services connected with the sale of alcoholic and non-alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags authenticated by non-fungible tokens; providing incentive reward programs for customers through issuance and processing of loyalty points authenticated by non-fungible tokens (nfts) for on-line purchase of goods and services; retail store services and online retail store services connected with the sale of virtual goods, namely in the form of alcoholic beverages, low-alcoholic beverages, non-alcoholic beverages, beers, wines, sparkling wines, champagne, ready to drink alcoholic and non-alcoholic products, cocktails, beverageware, bottles, personalised bottles, drinking vessels, drinking glasses, glassware, painted glassware, crystalware, decanters, bottle openers, corkscrews, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags authenticated by non-fungible tokens (NFTs); blockchain tokens, digital tokens, downloadable digital files authenticated by non-fungible tokens, digital media, digital files, and digital assets in the field of beverages, food, gaming, music, culture and apparel; provision of an online marketplace for buyers and sellers of downloadable virtual goods in the form of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags authenticated by non-fungible tokens (NFTs); customer relationship management via chatbot.
Goods and ServicesProviding temporary use of non-downloadable software for creating digital/virtual media namely, digital/virtual assets in the form of images, photos, videos, file containing text, spreadsheets, or slide decks, relating to contents stored digitally/virtually; providing temporary use of non-downloadable computer software, featuring virtual goods created with blockchain-based software technology and smart contracts, in the nature of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online; technological services related to the online creation of art works and digital images in connection with goods namely, non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewellery and handbags for use online; providing temporary use of non-downloadable computer software for creating, managing, storing, accessing, sending, receiving, exchanging, validating and selling digital assets, digital collectibles, digital tokens and non-fungible tokens (NFTs); authentication, issuance, validation and administering of digital certificates; research and development of new virtual goods for others; authentication of intangible assets using blockchain technology; hosting of an interactive website and computer application software for virtual reality game services; computer system analysis; software as a service [SaaS]; software creation, development, programming and maintenance; data storage via blockchain; data authentication via blockchain; certification of data via blockchain; blockchain as a Service [BaaS]; online provision of non-downloadable web-based applications relating to online retail stores and brand experiential virtual environments that allow users to create hosted crypto collectible and blockchain-based NFT stores; hosting a website featuring technology that enables internet users to create, bookmark, annotate, and publicly share data; software development, programming and maintenance; creation and maintenance of websites; computer system analysis; hosting computer sites; providing temporary use of non-downloadable software for creating technology that enables internet users to create, bookmark, annotate, and publicly share data; technological services relating to the provision of artificial intelligence technology to enable internet users to create recommendations; hosting of an online virtual environment for exchanging virtual collectibles, virtual goods, digital files, 3D resources and tokens; providing temporary use of online non-downloadable cognitive computing software; design and development of computer software for chatbots; providing temporary use of online non-downloadable computer software for simulating conversations; platform as a service [PaaS] for operating artificial intelligence (AI) customer service centers via chatbot; providing of online non-downloadable software for providing access to virtual collectibles, non-fungible tokens and other application tokens.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, April 17, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 17, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, April 17, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, April 17, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDiageo Great Britain Limited
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressGB

Trademark Events


Event DateEvent Description
Thursday, April 17, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Sunday, April 27, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, April 27, 2025APPLICATION FILING RECEIPT MAILED
Monday, April 28, 2025ASSIGNED TO EXAMINER