DG GO! Trademark

Trademark Overview


On Tuesday, July 18, 2017, a trademark application was filed for DG GO! with the United States Patent and Trademark Office. The USPTO has given the DG GO! trademark a serial number of 87532015. The federal status of this trademark filing is REGISTERED as of Tuesday, October 23, 2018. This trademark is owned by Dollar General Corporation. The DG GO! trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Insurance & Financial Services categories with the following description:

Downloadable software that enables electronic access to product and price information and that enables electronic payments for in-store purchase of goods and services

Providing consumers with processing of electronic and debit, credit and pre-paid card payment services for purchase of goods and services in-store via mobile application

Retail store services in the field of general merchandise
dg go!

General Information


Serial Number87532015
Word MarkDG GO!
Filing DateTuesday, July 18, 2017
Status700 - REGISTERED
Status DateTuesday, October 23, 2018
Registration Number5591328
Registration DateTuesday, October 23, 2018
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 14, 2017

Trademark Statements


Goods and ServicesDownloadable software that enables electronic access to product and price information and that enables electronic payments for in-store purchase of goods and services
Goods and ServicesProviding consumers with processing of electronic and debit, credit and pre-paid card payment services for purchase of goods and services in-store via mobile application
Goods and ServicesRetail store services in the field of general merchandise

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, July 24, 2017
Primary Code009
First Use Anywhere DateSaturday, September 30, 2017
First Use In Commerce DateSaturday, September 30, 2017

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 24, 2017
Primary Code035
First Use Anywhere DateSaturday, September 30, 2017
First Use In Commerce DateSaturday, September 30, 2017

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 24, 2017
Primary Code036
First Use Anywhere DateSaturday, September 30, 2017
First Use In Commerce DateSaturday, September 30, 2017

Trademark Owner History


Party NameDollar General Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressGoodlettsville, TN 37072

Party NameDollar General Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressGoodlettsville, TN 37072

Party NameDollar General Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressGoodlettsville, TN 37072

Trademark Events


Event DateEvent Description
Monday, October 23, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Sunday, December 20, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, December 20, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sunday, December 20, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 15, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 23, 2018REGISTERED-PRINCIPAL REGISTER
Saturday, September 15, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, September 14, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, August 29, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, August 29, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, August 27, 2018ASSIGNED TO LIE
Thursday, August 23, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, August 7, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, August 7, 2018NON-FINAL ACTION E-MAILED
Tuesday, August 7, 2018SU - NON-FINAL ACTION - WRITTEN
Thursday, July 19, 2018STATEMENT OF USE PROCESSING COMPLETE
Tuesday, June 26, 2018USE AMENDMENT FILED
Thursday, July 19, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, June 26, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, January 9, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 14, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 14, 2017PUBLISHED FOR OPPOSITION
Wednesday, October 25, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, October 9, 2017ASSIGNED TO LIE
Saturday, September 23, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, September 23, 2017EXAMINER'S AMENDMENT ENTERED
Saturday, September 23, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Saturday, September 23, 2017EXAMINERS AMENDMENT E-MAILED
Saturday, September 23, 2017EXAMINERS AMENDMENT -WRITTEN
Wednesday, September 20, 2017ASSIGNED TO EXAMINER
Monday, July 24, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, July 21, 2017NEW APPLICATION ENTERED