| Serial Number | 99420916 |
| Word Mark | DESIRE |
| Filing Date | Tuesday, September 30, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, September 30, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of the stylized word "DESIRE" in gold lettering. The color white in the mark represents background, outlining, shading and/or transparent areas and is not claimed as a feature of the mark. |
| Goods and Services | Organization of cruises; Online cruise travel planning and reservation services; Booking for travel and cruises; Cruise services |
| Indication of Colors claimed | The color(s) Gold is/are claimed as a feature of the mark. |
| Goods and Services | Management of frequent traveler programs; Promotional strategy services for earning the customer loyalty reward |
| Goods and Services | Hotel reservation; Online hotel reservation; Holiday hotel organization; Consultancy services provided by call centers and helplines in the field of temporary accommodation; Provision of information about temporary accommodation via the internet |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 30, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 30, 2025 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 30, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | ESTRATEGIAS DE MERCADO HV, S.A. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | NAUCALPAN DE JUĂREZ 53100 MX |
| Event Date | Event Description |
| Tuesday, September 30, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 30, 2025 | APPLICATION FILING RECEIPT MAILED |