| Serial Number | 98961701 |
| Word Mark | DESIGNED TO DEFY |
| Filing Date | Tuesday, January 14, 2025 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Friday, November 21, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 3, 2025 |
| Goods and Services | On-line retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, skin care preparations, bags, cases for hair care, skin care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, skin care, cosmetic, and personal care accessories; Retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, skin care preparations, bags, cases for hair care, skin care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, skin care, cosmetic, and personal care accessories |
| Goods and Services | Beauty care services; Beauty consultation services; Hair salon services; Providing news and information in the field of personal beauty; Advice relating to hair care; Providing beauty care information; Hair care services; Providing advice and information in the fields of hairstyling, haircare, and hair maintenance |
| Goods and Services | Non-medicated skin care preparations; Non-medicated toiletry preparations; Hair care preparations; Non-medicated scalp care preparations; Cosmetics |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 14, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 14, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 14, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | OLAPLEX, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93108 |
| Party Name | OLAPLEX, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93108 |
| Event Date | Event Description |
| Tuesday, January 14, 2025 | NEW APPLICATION ENTERED |
| Tuesday, January 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, January 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 2, 2025 | ASSIGNED TO EXAMINER |
| Saturday, May 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 28, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 3, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 3, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 7, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, November 14, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, November 14, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, November 14, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, November 14, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, November 14, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, November 21, 2025 | SOU TEAS EXTENSION RECEIVED |
| Friday, November 21, 2025 | SOU EXTENSION 1 FILED |
| Friday, November 21, 2025 | SOU EXTENSION 1 GRANTED |
| Saturday, November 22, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |