| Serial Number | 98034559 |
| Word Mark | D.E.S. DESIRED ENHANCED SELF N'HANCING THE BEAUTY'N YOU! |
| Filing Date | Thursday, June 8, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 1, 2025 |
| Registration Number | 7747810 |
| Registration Date | Tuesday, April 1, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 21, 2024 |
| Description of Mark | The mark consists of the letters "D.E.S." in brown above the wording "DESIRED ENHANCED SELF N'HANCING THE BEAUTY'N YOU!" also in brown and on two lines, all next to a brown silhouette of a woman in a dancing pose with long hair extending over the letters "D.E.S.", the hair colored with a gradient from right to left of brown, blue, pink, green, blue, and pink. |
| Pseudo Mark | D E S DESIRED ENHANCED SELF ENHANCING THE BEAUTY IN YOU |
| Goods and Services | Hair oils; Cosmetics and make-up; Hair shampoos and conditioners; Hair care kits comprising non-medicated hair care preparations, namely, shampoo and conditioner |
| Indication of Colors claimed | The colors brown, blue, pink, and green are claimed as a feature of the mark. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 13, 2023 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, July 13, 2023 |
| First Use In Commerce Date | Tuesday, June 4, 2024 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Chicago, IL 60617 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Chicago, IL 60617 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Chicago, IL 60617 |
| Event Date | Event Description |
| Monday, June 12, 2023 | NEW APPLICATION ENTERED |
| Thursday, July 13, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 14, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, February 28, 2024 | ASSIGNED TO EXAMINER |
| Friday, March 1, 2024 | REMOVED FROM TEAS PLUS |
| Thursday, April 11, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 1, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, March 1, 2024 | NON-FINAL ACTION E-MAILED |
| Friday, March 1, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 11, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 11, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 11, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, April 15, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, April 15, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, April 15, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Monday, April 15, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, May 21, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, April 15, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 1, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 21, 2024 | PUBLISHED FOR OPPOSITION |
| Thursday, January 2, 2025 | USE AMENDMENT FILED |
| Thursday, January 2, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, July 16, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, March 10, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, March 10, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, March 11, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, March 12, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, April 1, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 1, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, March 12, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |