DENSE UP Trademark

Trademark Overview


On Thursday, December 8, 2016, a trademark application was filed for DENSE UP with the United States Patent and Trademark Office. The USPTO has given the DENSE UP trademark a serial number of 87262467. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Tuesday, July 1, 2025. This trademark is owned by Unilever PLC. The DENSE UP trademark is filed in the Cosmetics & Cleaning Products category with the following description:

[ Soaps; perfumery; essential oils; deodorants and antiperspirants; non-medicated hair care preparations; hair colorants, hair dyes, ] hair lotions, [ hair waving preparations, ] shampoos, [ hair conditioners, hair sprays, hair powder, cosmetic hair dressing preparations; hair lacquers, hair mousses, hair glazes, hair gels, hair moisturizers, ] hair liquid; hair preservation treatments, namely, hair tonics, hair creams; [ hair desiccating treatments, namely, in the nature of hair tonic and hair creams for use in removing excess oil from the hair; hair oils, hair tonic, hair creams; non-medicated preparations for the bath and shower [ ; non-medicated toilet preparations, namely, in the nature of toilet water and toilet soap; non-medicated skin care preparations; cosmetics ]
dense up

General Information


Serial Number87262467
Word MarkDENSE UP
Filing DateThursday, December 8, 2016
Status701 - SECTION 8 - ACCEPTED
Status DateTuesday, July 1, 2025
Registration Number5728330
Registration DateTuesday, April 16, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 25, 2017

Trademark Statements


Goods and Services[ Soaps; perfumery; essential oils; deodorants and antiperspirants; non-medicated hair care preparations; hair colorants, hair dyes, ] hair lotions, [ hair waving preparations, ] shampoos, [ hair conditioners, hair sprays, hair powder, cosmetic hair dressing preparations; hair lacquers, hair mousses, hair glazes, hair gels, hair moisturizers, ] hair liquid; hair preservation treatments, namely, hair tonics, hair creams; [ hair desiccating treatments, namely, in the nature of hair tonic and hair creams for use in removing excess oil from the hair; hair oils, hair tonic, hair creams; non-medicated preparations for the bath and shower [ ; non-medicated toilet preparations, namely, in the nature of toilet water and toilet soap; non-medicated skin care preparations; cosmetics ]

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, December 13, 2016
Primary Code003
First Use Anywhere DateSaturday, March 31, 2018
First Use In Commerce DateSaturday, March 31, 2018

Trademark Owner History


Party NameUNILEVER GLOBAL IP LIMITED
Party Type31 - New Owner After Registration
Legal Entity Type11 - Company
AddressMERSEYSIDE CH624ZD
GB

Party NameUnilever PLC
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressMerseyside England CH624ZD
GB

Party NameUnilever PLC
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressMerseyside England CH624ZD
GB

Party NameUnilever PLC
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressMerseyside England CH624ZD
GB

Trademark Events


Event DateEvent Description
Friday, March 10, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, December 12, 2016NEW APPLICATION ENTERED
Tuesday, December 13, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 10, 2017ASSIGNED TO EXAMINER
Wednesday, April 5, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, May 10, 2018SOU EXTENSION 2 GRANTED
Tuesday, April 25, 2017PUBLISHED FOR OPPOSITION
Tuesday, April 25, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, June 21, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 27, 2017SOU TEAS EXTENSION RECEIVED
Tuesday, June 27, 2017SOU EXTENSION 1 FILED
Tuesday, June 27, 2017SOU EXTENSION 1 GRANTED
Thursday, June 29, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, May 10, 2018SOU TEAS EXTENSION RECEIVED
Thursday, May 10, 2018SOU EXTENSION 2 FILED
Thursday, January 31, 2019USE AMENDMENT FILED
Thursday, February 21, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, March 8, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, May 12, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, December 5, 2018SOU TEAS EXTENSION RECEIVED
Wednesday, December 5, 2018SOU EXTENSION 3 FILED
Wednesday, December 5, 2018SOU EXTENSION 3 GRANTED
Friday, December 7, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, January 31, 2019TEAS STATEMENT OF USE RECEIVED
Thursday, February 21, 2019STATEMENT OF USE PROCESSING COMPLETE
Thursday, June 13, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, March 27, 2025TEAS SECTION 8 RECEIVED
Saturday, March 9, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 16, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, June 30, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 16, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, April 14, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, July 1, 2025NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Tuesday, July 1, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, July 1, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED
Wednesday, July 16, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 29, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 29, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 5, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 5, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 5, 2025TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Tuesday, August 5, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 29, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, July 16, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 16, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 29, 2025TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS