DELANO Trademark
Trademark Overview
On Friday, June 20, 2025, a trademark application was filed for DELANO with the United States Patent and Trademark Office. The USPTO has given the DELANO trademark a serial number of 99244070. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, May 12, 2026. This trademark is owned by Delano Brand Holdings, LLC. The DELANO trademark is filed in the Advertising, Business and Retail Services category with the following description:
Loyalty scheme services, namely, the organization, operation and administration of loyalty, reward and incentive programs for customers and subscribers in the field of travel and food; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services for customers which allow participants to earn free or discounted lodging, restaurant services, bar services, hotel services and other travel-related benefits and amenities; promoting hotel services of others through incentive and loyalty programs which allow participants to earn free or discounted lodging, restaurant services, bar services, hotel services and other travel-related benefits and amenities
General Information
| Serial Number | 99244070 |
| Word Mark | DELANO |
| Filing Date | Friday, June 20, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 12, 2026 |
Trademark Statements
| Goods and Services | Loyalty scheme services, namely, the organization, operation and administration of loyalty, reward and incentive programs for customers and subscribers in the field of travel and food; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services for customers which allow participants to earn free or discounted lodging, restaurant services, bar services, hotel services and other travel-related benefits and amenities; promoting hotel services of others through incentive and loyalty programs which allow participants to earn free or discounted lodging, restaurant services, bar services, hotel services and other travel-related benefits and amenities |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 20, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Delano Brand Holdings, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brooklyn, NY 11249
US |
| Party Name | Delano Brand Holdings, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brooklyn, NY 11249
US |
Trademark Events
| Event Date | Event Description |
| Friday, June 20, 2025 | NEW APPLICATION ENTERED |
| Friday, June 20, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, October 28, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 7, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, November 12, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 12, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, November 12, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 26, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, January 26, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, January 26, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 12, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, February 12, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, February 12, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 31, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 31, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 31, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 15, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 6, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 12, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 12, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
