| Serial Number | 90689341 |
| Word Mark | DEL MAGUEY VIDA DE SAN LUIS DEL RIO VIDA DE MUERTOS |
| Filing Date | Tuesday, May 4, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 3, 2022 |
| Registration Number | 6716991 |
| Registration Date | Tuesday, May 3, 2022 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 15, 2022 |
| Description of Mark | The mark consists of a landscape scene, which consists of: 1) a blue sky with shades of light blue; 2) on the left side of the mark there is a yellow house with a thin black horizontal line that is placed below a black window with a white border and an orange roof with a black shadow below the orange roof and a black shadow below the yellow house; 3) on the right side of the mark there are two houses with the same features, but the second house that is placed toward the middle of the mark has two black doors with white borders, instead of windows and neither house has the thin black horizontal line; 4) separating the houses there is a dark blue road that has a stylized white skeleton with black outlines and a black shadow in a squatting position with a hand extending and touching a light orange jug with a black shadow. The wording "DEL MAGUEY" appears the top of the mark in yellow lettering with a black shadow above the wording "VIDA" in larger yellow lettering with a black shadow, which appears over black wording "DE SAN LUIS DEL RIO". At the bottom of the mark is the wording "VIDA DE MUERTOS" in yellow stylized lettering. |
| Indication of Colors claimed | The colors blue, dark blue, light blue, black, yellow, orange, light orange, and white are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of the wording DEL MAGUEY VIDA is OF THE MAGUEY LIFE. The English translation of the wording DE SAN LUIS DEL RIO is OF SAINT LOUIS OF THE RIVER. The English translation of VIDA DE MUERTOS is LIFE OF THE DEAD. |
| Goods and Services | Alcoholic beverages, except beers |
| NOT AVAILABLE | "MAGUEY" OR "DE SAN LUIS DEL RIO" |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 6, 2021 |
| Primary Code | 033 |
| First Use Anywhere Date | Thursday, July 1, 2021 |
| First Use In Commerce Date | Thursday, July 1, 2021 |
| Party Name | Del Maguey, Inc |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10177 |
| Party Name | Del Maguey, Inc |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93101 |
| Party Name | Del Maguey, Inc |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93101 |
| Event Date | Event Description |
| Friday, May 7, 2021 | NEW APPLICATION ENTERED |
| Monday, June 28, 2021 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, August 12, 2021 | ASSIGNED TO LIE |
| Friday, August 6, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 12, 2021 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Friday, October 8, 2021 | TEAS AMENDMENT OF USE RECEIVED |
| Saturday, October 9, 2021 | USE AMENDMENT FILED |
| Saturday, October 9, 2021 | AMENDMENT TO USE PROCESSING COMPLETE |
| Tuesday, December 21, 2021 | ASSIGNED TO EXAMINER |
| Thursday, January 6, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, January 3, 2022 | USE AMENDMENT ACCEPTED |
| Tuesday, January 4, 2022 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Thursday, January 6, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, January 6, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, January 6, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, January 11, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 12, 2022 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, February 15, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, January 26, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 15, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 16, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, May 3, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 16, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, April 16, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, April 16, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, April 16, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, July 24, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, July 24, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, July 24, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, July 24, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 24, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |